User:Abdulbasetnourestani/Social media marketing

Contribution B ==

Social media marketing==

Social media marketing is the use of monetising your audience via [social media] this includes increasing sales, driving website traffic and more by using social media platforms. The major social media platforms currently are YouTube, Facebook , Snapchat , Instagram , Twitter and a few others.

Using Social Media will create brand recognition and is used by many businesses as it is one of their most important marketing goal, this is due to consumers desiring to purchase brands they recognise, therefore social media allows for an effective brand building, such as Nike twitter profile is neat and clean and they place their recognizable logo on both their profile as well as their cover photo without making it too obvious.

Social Media== Social media is a digital tool which allows a person to create a profile with just a few clicks and they can share content with public or certain people. Social media is uncensored and easily accessible this makes it unique, anybody with internet access is able to use and sign up for social media, and have the option to share their content publicly or privately. There are other types of Social Media also such as Social Networks which consists of connecting and exchanging thoughts as well as content with other people, usually with the users who share same interests as yourself, these included the type of social networks such as Facebook and LinkedIn.

Marketing==

Marketing is the process for communicating, delivering and also exchanging value for clients, friends, customers and society.

There are three primary uses of marketing, the first is receiving the attention of your targeted audience, the second is managing to persuade the targeted consumer to purchase/view your product, and the third is to show the customer a low risk action which is easy to take.

Importance of Social Media Marketing==

Most of today's consumers browse social media when they want to know about a certain organisation as well as product, this is because they will find others like them discussing about that business. Therefore as a business or brand having a social media presence is important as they will miss out on a lot of opportunity and potential customers, 71% of consumers had a positive experience with a brand on social media and are likely to tell their family about it, and Facebook alone has over 2.7 billion active users every month.

91% of marketers claimed that their social media marketing use has increased their brand engagement as well as improved user experience, they also say that having a social media page for your brand will benefit your business.

Social media marketing is one of the cheapest and most effective way when it comes to advertising, creating a profile is free for nearly all social media platforms and any paid promotions you invest in are relatively lower than other methods.

Consumers will be more likely to reply to your messages when you are using social media as marketing, users are active on social media platforms and online adults aged 18-34 are most likely to follow a brand via social networking (95%).

52% of social media marketers say that social media has had a positive impact on their company's revenue and sales and almost 80% of companies share mostly original content on social media to use for advertisement.