User:Abdullah.huraimel

ENOC Retail Systems Holding L.L.C (Franchisor of ENOC, Zoom, Pronto, and Saquella)
ENOC Retail Systems Holding (ERS) L.L.C is the retail division of Emirates National Oil Company (ENOC) Group. ENOC holds the biggest network of stations, counting to 180 fueling stations in Dubai & Northern Emirates.

History
ENOC Retail entered the market in 1988 as EPPCO (ENOC was formerly known as Emirates Petroleum Products Company) during which EPPCO Partnered with Chevron (formerly known as Caltex) to manage convenient stores across EPPCO fuel stations. Today, ENOC and EPPCO serve over 600,000 customers over its 180 units across Dubai and the Northern Emirates. Recently, the ENOC Community Centre Concept aims at repositioning the service stations from fuelling and auto services points to destinations of choice.

Startup capital of ENOC was only AED 300,000/-. It was a joint venture between Caltex (40%) and Dubai Government (60%). Managing director at the time was Hussain Sultan. Plant Manager at the time Kanthi Savarirayan was assigned the task to get 80 petrol pumps up and running within 2 and half years. But within 16 months 100 outlets were commissioned, which Caltex USA admitted was a world record.

Franchising
ENOC Retail Systems Holding L.L.C, has recently announced its intentions to expend its presence in the Middle East by franchising its concepts ; ZOOM convenience-stores, Pronto, a fresh food and gourmet coffee shop and bakery. Autopro, a vehicle maintenance concept and Tasjeel, a car registration centre, are both planned to be offered as franchises in 2012.

Zoom
Zoom is ENOC’s signature convenience store that is considered a leader in the local retail industry. Offering services from faxing, copying, banking services to paying phone bills. Zoom is planning to launch in 28 metro stations by 2012 of which 6 are already operational. Other convenient stores in EPPCO ENOC stations Star Mart and AQUA are currently rebranding to Zoom totaling to almost 200 units.

Pronto
Pronto is a fresh bakery and coffee shop concept. It offers freshly-baked products, freshly-prepared made-to-order sandwiches and freshly-brewed coffee. Pronto provides its customers with a range of local and international food delicacies. Bakery products are delivered to the Pronto sites, either completely finished, par baked frozen, frozen baked unfinished, or as frozen dough. As prepared on site, the products give the customers the reassuring impression that they are purchasing products from a fresh bakery. Pronto is located in 22 sites across Dubai & Northern Emirates. In addition to units in KidZania Dubai Mall and Tasjeel Car Registration Centre.

Saquella
ENOC Retail is also the master franchise of Italy’s renown coffee and espresso maker Saquella in the Middle East. Saquella Café, which has expended its franchises to over 40 countries,  offers a variety of over 20 coffee’s and mastering its signature Espresso. ENOC Retail has opened its first Espresso Club Dubai Festival City earlier this year.

Resource: www.enocretailsystems.com