User:Abdulmajeed96/sandbox

The Hedgehog and Fish advertisement was published in magazines and newspapers by DDB Berlin to Volkswagen on May of 2012. The ad introduces the viewer of the new car assist feature that is produced by Volkswagen. It targets drivers of all ages as well as children since it is presented and designed in a humorous way that fits for both categories. Mostly, it highlights the drivers and tries to grab their attention of the new feature which provides a complete security and safety. But at the same time, it builds a strong reputation for the company to the younger generation in order for them to consider it as a trustworthy option in the future. Accordingly, this advertisement highlights the importance of accurate parking in addition to persuading the viewer that cheaper options, in terms of brands, can be much safer, advanced and qualified than the expensive ones. The significance of proper parking is showing through several illustrations that mimics and indicates the real world. For example, the hedgehog is a representation of the new company’s car parking smoothly without any difficulty associated. Also, the hedgehog is surrounded by many golden fish which happen to indicate the other cars parking symmetrically. Moreover, the use of horizontal framing of the ad gives it more space to make us visualize the parking lot in the real world. Another indication that shows the same thing is the way that the golden fish are positioned. Their eyes are looking in different directions to give us a sense of the real cars parking in counter sides. Furthermore, the fish are trapped in plastic bags that are transparent and filled with water which can pop up at any time if exposed to the hedgehog sharp edges. This illustration shows us how parking a car in a tight space between two other cars can be challenging and frustrating without using the new car assist feature. Consequently, Volkswagen