User:Abdulnassani/sandbox

Abdul Nassani is the founder and CEO of WOW Wellness, Dubai-based spa and wellness experts in the development and supply of both new-build and refurbishment projects located in the Middle East, Russia and Europe. Founded twenty years ago, WOW’s FF&E (furniture, fixtures and equipment) and OS&E (operating supplies and equipment) client list includes thousands of projects in the region, including high-end hospitality brands like Six Senses, Hilton, Fairmont and Sofitel.

In addition to being a one-stop source for spa and wellness projects, WOW offers turnkey design, build and project management services (recent projects include Sofitel Dubai and MGallery by Sofitel, both located on The Palm in Dubai). Nassani also collaborates with design studios to produce customized furniture, delivering creative, unique solutions of the highest standards.

In 2013, LEMI Group, a leading Italian manufacturer of high-end wellness equipment, tapped Nassani to expand its presence into the Middle East. Prior to appointing WOW to setup their regional offices for sales and distribution, LEMI had virtually no visibility/sales in the market, now the region represents a significant portion of the company’s overall sales. This successful relationship put a spotlight on WOW’s leadership position in spa and wellness in the region and Nassani is often asked to consult with other European and American small- to mid-size businesses seeking success in the Middle East region.

In addition, Nassani is an active investor in various businesses and innovations in the wellness sector. His team has developed a unique B2B marketplace – Wellness Adviser – that is based on the extensive experience WOW has when it comes to sourcing equipment and services for the wellness market. Wellness-Adviser.com is a seamless and secure platform that matches buyers with vendors to help build their ideal wellness projects. To see more WOW Wellness innovations, visit www.wowwellnessgroup.com.