User:Abhishek2312/sandbox

1) Overview

Humaramovie is an independent channel for expert generated short form content for on-demand viewing. HumaraMovie is a repository of short film content from India, or having an India focus/ theme. The objective is: 1. To create a community of short film makers and viewers. 2. To enable short film makers to monetize their content through advertising, subscriptions, syndication and pay per view

About Humaramovie

Humaramovie is promoted by Preety Ali, Pallavi Rohatgi & Vinay Mishra.

Preety Ali, has over 15 years of Film, TV & Advertisement production in the geographies of India & Europe. Her body of work stretches from working with first time directors (Anurag Kashyap- Black Friday) to established, large productions like Namaste London with Vipul Shah. Apart from movies she has also produced high end TV serials like the “Star Bestseller”, and over a 100 TV commercials.

Pallavi Rohatgi, till recently was a practicing lawyer with a top law firm in New York, specializing in private equity debt finance. She has extensive experience in the jurisdictions of North America & India, and as such has worked deals across the globe, managing over 12 Billion Dollars of deal flow. She moved back to India to be an entrepreneur and produced a feature film titled “Greater Elephant” which premiered in New York in November, 2011.

Vinay Mishra, has been an entrepreneur since he graduated from business school in 1999. His last company was Marketics, an analytics company which over a 4 year period became the largest in its space in the world. Marketics was into creating math based algorithms for global organizations to understand & impact consumer behavior. Marketics was acquired by WNS Global services.

2) Development and Launch

Humaramovie was launched in March, 2012, both as a standalone web property & a youtube channel.. It started with its association with filmmakers Imtiaz Ali & Anurag Kashyap, and resulted in a series of short films under the “Girl and the Auto Rickshaw series”. A series of short films which captured the essence of suburban, immigrant, angst living in Mumbai. This went on to win multiple awards. The idea behind it was that India does not have a developmental culture in film-making. Most international filmmakers, including Scorcese, Spielberg etc. have moved from short films to features. Humaramovie is an attempt to create this development platform for filmmakers, and then use the talent nurtured to create long form content (feature films or episodic series) Also greater broadband penetration, 3G and 4G on mobile, and a general trend towards moving to individual, choice based media consumption, suggests video on demand is set for explosive growth. Humaramovie.com, with its diverse, large & prolific short form content is poised to be at the forefront of this wave.

3) Programming

3.1 Produced Humaramovie has produced over 200 films & releases a film every week (typically Tuesdays). All content of these produced shorts are owned by Humaramovie. Humaramovie is also the producer of the award winning feature film- The Greater Elephant.

3.2 Acquisitions

Humaramovie believes that talent is everywhere. Since, it wants to showcase talent, it does, on occasion reach out to filmmakers for their already created films. Some of the films acquired are Pramod Pathak’s- Jaan, Shaan, Imaan- films made with the remand home kids about real life episodes in their lives. Recently award winning movie, Paper Planes, by Neha Singh was also acquired.

3.3 Acclaim

BOL a Humaramovie short film directed by Pooja Batura Pathak was made on the subject of molestation of women in India and their inability to speak up. The film was showcased on the website of TIME and IBN live. The director

4) Channels : 4.1) Humaramovie: www.humaramovie.com, www.youtube.com/HumaraMovie 4.2) Humaracomedy: www.youtube.com/HumaraComedy

Article by Indian Express: http://www.indianexpress.com/news/humara.-economics/1125360/ Article in Mumbai Mirror: http://www.mumbaimirror.com/others/sunday-read/Web-watch/articleshow/27040323.cms Article on Saddahq.com: https://www.saddahaq.com/entertainment/bol/poojas-bol--breaks-silence-of-sexual-harassment Article on Red Elephant Foundation: http://www.redelephantfoundation.org/2014/01/bol-speak-up-speak-out-and-speak-against.html