User:Abhishekupadhya/sandbox

Babyoye.com is a privately held Indian Ecommerce company founded in 2010 and headquartered in Bengaluru, Karnataka. It is an ecommerce portal that delivers Baby and Maternity Products across India. It was one of the first funded ecommerce sites in India. They received over $15 million from Accel Partners, Tiger Gobal and Helion Ventures. They have over 50,000 baby products listed on their website and service the entire Indian market. They acquired Hoopos in 2013, which was another Babycare ecommerce website based in Bangalore.

History
Babyoye was set up by Arunima Singhdeo & Sanjay Nadkarni in September 2010. In Dec 2014 Babyoye was acquired by Mahindra Retail Private limited who owns Mom & me a chain of baby stores in India. In August 2015, Mahindra retail renamed all Mom & me stores and called them Babyoye by Mahindra. With this, Mahindra Retail integrated its entire ecommerce business into Babyoye. .

Funding
In 2011, Babyoye raised $2.5M From Accel, Tiger Global. . In the same year, Bollywood actress Karishma Kapoor invested an undisclosed amount in BabyOye, following which she became the largest individual shareholder in the company. . In 2013, Babyoye acquired Hoopos, and the combined entity raised $12 million from from Helion Venture Partners, Accel Partners and Tiger Global. Overall, Babyoye.com raised $15 mn in 3 rounds of funding and eventually was acquired by Mahindra Retail.

Exclusive Product Launches

 * Ollington street collection is a collection on baby & kids imports.
 * Snuggles a baby clothes brand was launched in 2014 and gained a strong search presence in the space of kids clothes brands in India.

Awards
Babyoye was awarded the ""Best baby ecommerce site"" by Retail Association of India in 2014.·