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 * This article is about the marketing term, REAN.

REAN is an acronym used in marketing that describes a planning process to help design websites as well as measure effectiveness of multichannel marketing.

Based on AIDA REAN was invented in 2006 by a Finnish digital marketing agency to address semantic weaknesses in AIDA that meant it could not be used to measure effectiveness of multichannel marketing.


 * R - Reach: measures the methods you use to attract traffic to your website or online presence and measures how people find your brand, product or service.
 * E - Engage: measures the click depth and time spent interacting with your online creative elements and processes.
 * A - Activate: is a measure of the effectiveness of visitors that have taken an action on your website, preferably one that you had pre-defined and wanted them to take.
 * N - Nurture: measures the effectiveness of the way you actively encourage your activated visitors to come back and consume more of your website content.

New Developments
Later evolutions of the theory have evolved since 2006. In September 2008 NOKIA showed their methodology at the Stockholm eMetrics summit.

They called it AECR, Acquire, Engage, Convert and Retain which is based on very similar principles.