User:Abredenkamp/sandbox

Content Optimization describes a set of techniques to improve content usually to make it more effective for its target audience.

Search Engine Optimization
See Search engine optimization for more details.

Style Guides
A style guide or style manual is a set of standards for the writing and design of documents, either for general use or for a specific publication, organization or field. The implementation of a style guide provides uniformity in style and formatting within a document and across multiple documents.

A style guide can be specific to a corporation or organization, or it can be more general in nature. General style guides include The Chicago Manual of Style, the Microsoft Manual of Style for Technical Publications, and the Manual of Style.

See Style Guide for more details.

Simplification
Simplification means making text easier to understand, while still keeping the meaning of the original. Simplification includes the following:
 * Using more common words
 * Shortening sentence length
 * Removing idioms, jargon, and colloquialisms

For example, Basic English is used to create Simple Wikipedia.

Terminology
You want to make sure that you use the right words and phrases to avoid confusion. This is technically called Terminology, but often simply means giving something the same name every time you talk about it.

Multilingual Issues
Many content optimization techniques and principles work for any language, but most of the work on simplification and tone-of-voice has been done for English.