User:Achille~enwiki/Intel

<!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Transitional//EN" "http://www.w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd">      Intel - Wikipedia, the free encyclopedia /*<![CDATA[*/ @import "/skins-1.5/monobook/main.css?5"; /*]]>*/    /*<![CDATA[*/ @import "/w/index.php?title=MediaWiki:Common.css&action=raw&ctype=text/css&smaxage=2678400"; @import "/w/index.php?title=MediaWiki:Monobook.css&action=raw&ctype=text/css&smaxage=2678400"; @import "/w/index.php?title=-&action=raw&gen=css&maxage=2678400"; /*]]>*/   Your continued donations help Wikipedia grow! Intel From Wikipedia, the free encyclopedia Jump to: <a href="#column-one">navigation</a>, <a href="#searchInput">search</a> <dl> <dd> ''The following article is about the multinational corporation. Intel is also an abbreviation for intelligence, used in reference to <a href="/wiki/Military_intelligence" title="Military intelligence">military intelligence</a> and <a href="/wiki/Espionage" title="Espionage">espionage</a>.'' </dd> </dl> Intel Corporation (<a href="/wiki/NASDAQ" title="NASDAQ">NASDAQ</a>: <a href="http://quotes.nasdaq.com/asp/SummaryQuote.asp?symbol=INTC&amp;selected=INTC" class='external text' title="http://quotes.nasdaq.com/asp/SummaryQuote.asp?symbol=INTC&amp;selected=INTC">INTC</a>, <a href="/wiki/Hong_Kong_Stock_Exchange" title="Hong Kong Stock Exchange">HKEx</a>: <a href="http://www.hkex.com.hk/invest/index.asp?id=company/quote_page_e.asp?WidCoID=4335&amp;WidCoAbbName=&amp;Month=&amp;langcode=e" class='external text' title="http://www.hkex.com.hk/invest/index.asp?id=company/quote page e.asp?WidCoID=4335&amp;WidCoAbbName=&amp;Month=&amp;langcode=e">4335</a>), founded in <a href="/wiki/1968" title="1968">1968</a> as Integrated Electronics Corporation, is a <a href="/wiki/United_States" title="United States">U.S.</a>-based multinational corporation that is best known for designing and manufacturing <a href="/wiki/Microprocessor" title="Microprocessor">microprocessors</a> and specialized <a href="/wiki/Integrated_circuits" title="Integrated circuits">integrated circuits</a>. Intel also makes <a href="/wiki/Network_card" title="Network card">network cards</a>, <a href="/wiki/Motherboard" title="Motherboard">motherboard</a> chipsets, components, and other devices. Intel has advanced research projects in all aspects of <a href="/wiki/Fabrication_%28semiconductor%29" title="Fabrication (semiconductor)">semiconductor manufacturing</a>, including <a href="/wiki/MEMS" title="MEMS">MEMS</a>. <script type="text/javascript"> //<![CDATA[ if (window.showTocToggle) { var tocShowText = "show"; var tocHideText = "hide"; showTocToggle; } //]]> [<a href="/w/index.php?title=Intel&amp;action=edit&amp;section=1" title="Intel">edit</a>] <a name="Overview" id="Overview"></a> Overview Intel was founded in <a href="/wiki/1968" title="1968">1968</a> by <a href="/wiki/Gordon_E._Moore" title="Gordon E. Moore">Gordon E. Moore</a> (a <a href="/wiki/Chemist" title="Chemist">chemist</a> and <a href="/wiki/Physicist" title="Physicist">physicist</a>) and <a href="/wiki/Robert_Noyce" title="Robert Noyce">Robert Noyce</a> (a physicist and co-inventor of the <a href="/wiki/Integrated_circuit" title="Integrated circuit">integrated circuit</a>) when they left <a href="/wiki/Fairchild_Semiconductor" title="Fairchild Semiconductor">Fairchild Semiconductor</a>. It is noteworthy that Intel competitor <a href="/wiki/AMD" title="AMD">AMD</a> was also founded by the <a href="/wiki/Traitorous_Eight" title="Traitorous Eight">Traitorous Eight</a>, in <a href="/wiki/1969" title="1969">1969</a>. Intel's employee number four was <a href="/wiki/Andrew_Grove" title="Andrew Grove">Andy Grove</a> (a <a href="/wiki/Chemical_engineer" title="Chemical engineer">chemical engineer</a>), who ran the company through much of the <a href="/wiki/1980s" title="1980s">1980s</a> and the high-growth <a href="/wiki/1990s" title="1990s">1990s</a>. It is Grove who is now remembered as the company's key leader. By the end of the 1990s, Intel was one of the largest and most successful businesses in the world, though fierce competition within the semiconductor industry has since diminished its position somewhat. [<a href="/w/index.php?title=Intel&amp;action=edit&amp;section=2" title="Intel">edit</a>] <a name="SRAMS_and_the_microprocessor" id="SRAMS_and_the_microprocessor"></a> SRAMS and the microprocessor <a href="/wiki/Image:L_Intel-C4004_%28gray_traces%29.jpg" class="internal" title="Intel C4004, the world's first single-chip microprocessor. The &quot;gold and white with gray traces&quot; specimen shown belongs to the initial CERDIP type series manufactured in 1971."><img src="http://upload.wikimedia.org/wikipedia/en/thumb/8/8e/L_Intel-C4004_%28gray_traces%29.jpg/160px-L_Intel-C4004_%28gray_traces%29.jpg" alt="Intel C4004, the world's first single-chip microprocessor. The &quot;gold and white with gray traces&quot; specimen shown belongs to the initial CERDIP type series manufactured in 1971." width="160" height="106" longdesc="/wiki/Image:L_Intel-C4004_%28gray_traces%29.jpg" /></a> <a href="/wiki/Image:L_Intel-C4004_%28gray_traces%29.jpg" class="internal" title="Enlarge"><img src="/skins-1.5/common/images/magnify-clip.png" width="15" height="11" alt="Enlarge" /></a> Intel C4004, the world's first single-chip microprocessor. The "gold and white with gray traces" specimen shown belongs to the initial CERDIP type series manufactured in 1971. The company's first products were random-access <a href="/wiki/Primary_storage" title="Primary storage">memory</a> integrated circuits, and Intel grew to be a leader in the fiercely competitive <a href="/wiki/Dynamic_random_access_memory" title="Dynamic random access memory">DRAM</a>, <a href="/wiki/Static_random_access_memory" title="Static random access memory">SRAM</a>, and <a href="/wiki/Read-only_memory" title="Read-only memory">ROM</a> markets throughout the 1970s. Concurrently, Intel engineers <a href="/wiki/Marcian_Hoff" title="Marcian Hoff">Marcian Hoff</a>, <a href="/wiki/Federico_Faggin" title="Federico Faggin">Federico Faggin</a>, <a href="/w/index.php?title=Stanley_Mazor&amp;action=edit" class="new" title="Stanley Mazor">Stanley Mazor</a> and <a href="/wiki/Masatoshi_Shima" title="Masatoshi Shima">Masatoshi Shima</a> invented the first <a href="/wiki/Microprocessor" title="Microprocessor">microprocessor</a>. Originally developed for the Japanese company <a href="/wiki/Busicom" title="Busicom">Busicom</a> to replace a number of <a href="/wiki/ASIC" title="ASIC">ASIC</a>'s in a calculator already produced by Busicom, the <a href="/wiki/Intel_4004" title="Intel 4004">Intel 4004</a> was introduced to the mass market on <a href="/wiki/November_15" title="November 15">November 15</a>, <a href="/wiki/1971" title="1971">1971</a>, though the microprocessor did not become the core of Intel's business until the mid-1980s. (Note: Intel is usually given credit with <a href="/wiki/Texas_Instruments" title="Texas Instruments">Texas Instruments</a> for the almost-simultaneous invention of the microprocessor.) [<a href="/w/index.php?title=Intel&amp;action=edit&amp;section=3" title="Intel">edit</a>] <a name="From_DRAM_to_microprocessors" id="From_DRAM_to_microprocessors"></a> From DRAM to microprocessors In 1983 at the dawn of the <a href="/wiki/Personal_computer" title="Personal computer">personal computer</a> era, Intel's profits came under increased pressure from <a href="/wiki/Japan" title="Japan">Japanese</a> memory-chip manufacturers, and then-President Andy Grove drove the company into a focus on microprocessors. Grove described this transition in the book <a href="/w/index.php?title=Only_the_Paranoid_Survive&amp;action=edit" class="new" title="Only the Paranoid Survive">Only the Paranoid Survive</a>. A key element of his plan was the notion, then considered radical, of becoming the single source for successors to the popular <a href="/wiki/8086" title="8086">8086</a> microprocessor. Until then, manufacture of complex integrated circuits was not reliable enough for customers to depend on a single supplier, but Grove began producing processors in three geographically distinct factories, and ceased licensing the chip designs to competitors such as <a href="/wiki/Zilog" title="Zilog">Zilog</a> and <a href="/wiki/AMD" title="AMD">AMD</a>. When the PC industry exploded in the late 1980s and 1990s, Intel was one of the primary beneficiaries. [<a href="/w/index.php?title=Intel&amp;action=edit&amp;section=4" title="Intel">edit</a>] <a name="The_rise_of_PC_architecture" id="The_rise_of_PC_architecture"></a> The rise of PC architecture <a href="/wiki/Image:Intel4.jpg" class="internal" title="Intel Pentium 4 Processor"><img src="http://upload.wikimedia.org/wikipedia/en/thumb/8/87/Intel4.jpg/200px-Intel4.jpg" alt="Intel Pentium 4 Processor" width="200" height="158" longdesc="/wiki/Image:Intel4.jpg" /></a> <a href="/wiki/Image:Intel4.jpg" class="internal" title="Enlarge"><img src="/skins-1.5/common/images/magnify-clip.png" width="15" height="11" alt="Enlarge" /></a> Intel Pentium 4 Processor During the <a href="/wiki/1990s" title="1990s">1990s</a>, Intel's <a href="/wiki/Intel_Architecture_Labs" title="Intel Architecture Labs">Intel Architecture Labs</a> (IAL) was responsible for many of the hardware innovations of the <a href="/wiki/Personal_computer" title="Personal computer">personal computer</a>, including the <a href="/wiki/PCI" title="PCI">PCI</a> Bus, the <a href="/wiki/PCI_Express" title="PCI Express">PCI Express</a> (PCIe) bus, the <a href="/wiki/Universal_Serial_Bus" title="Universal Serial Bus">Universal Serial Bus</a> (USB), and the now-dominant architecture for multiprocessor servers. IAL's software efforts met with a more mixed fate; its video and graphics software was important in the development of software digital video, but later its efforts were largely overshadowed by competition from <a href="/wiki/Microsoft" title="Microsoft">Microsoft</a>. The competition between Intel and Microsoft was revealed in testimony at the Microsoft antitrust trial. [<a href="/w/index.php?title=Intel&amp;action=edit&amp;section=5" title="Intel">edit</a>] <a name="Partnership_with_Apple" id="Partnership_with_Apple"></a> Partnership with Apple On <a href="/wiki/June_6" title="June 6">June 6</a>, <a href="/wiki/2005" title="2005">2005</a>, <a href="/wiki/Apple_Computer" title="Apple Computer">Apple Computer</a> CEO <a href="/wiki/Steve_Jobs" title="Steve Jobs">Steve Jobs</a> announced in his keynote address at <a href="/wiki/Worldwide_Developers_Conference" title="Worldwide Developers Conference">WWDC</a> that Apple would be <a href="/wiki/Apple_Intel_transition" title="Apple Intel transition">transitioning</a> from its long-favored <a href="/wiki/PowerPC" title="PowerPC">PowerPC</a> architecture to Intel CPUs. Reasons stated for the change were vague, but included thermal issues, as recent G5-class PowerPC chips are well-known for running hot. Also, it was implied that the future PowerPC roadmap was unable to satisfy Apple's needs in terms of computing power. In particular, the large power requirement of the G5 chips was seen as a major stumbling block, preventing the placement of such a chip in one of Apple's <a href="/wiki/Laptop_computers" title="Laptop computers">laptop computers</a>, the <a href="/wiki/PowerBook" title="PowerBook">PowerBook</a> and <a href="/wiki/IBook" title="IBook">iBook</a>. The switchover to Intel began on <a href="/wiki/January_10" title="January 10">January 10</a>, <a href="/wiki/2006" title="2006">2006</a>, with the release of the <a href="/wiki/MacBook_Pro" title="MacBook Pro">MacBook Pro</a> and a revised <a href="/wiki/IMac#iMac_Core_Duo" title="IMac">iMac</a>. Apple initially planned to put Intel chips in all of their computers by the end of 2007<a href="http://www.apple.com/pr/library/2005/jun/06intel.html" class='external autonumber' title="http://www.apple.com/pr/library/2005/jun/06intel.html">[1]</a>, but according to Jobs the transition will now be complete by the end of 2006<a href="http://news.com.com/Jobs+New+Intel+Macs+are+screamers/2100-7354_3-6025409.html" class='external autonumber' title="http://news.com.com/Jobs New Intel Macs are screamers/2100-7354 3-6025409.html">[2]</a>. [<a href="/w/index.php?title=Intel&amp;action=edit&amp;section=6" title="Intel">edit</a>] <a name="Competition_and_antitrust" id="Competition_and_antitrust"></a> Competition and antitrust Intel's dominance in the <a href="/wiki/X86" title="X86">x86</a> microprocessor market led to numerous charges of <a href="/wiki/Antitrust" title="Antitrust">antitrust</a> violations over the years, including <a href="/wiki/Federal_Trade_Commission" title="Federal Trade Commission">FTC</a> investigations in both the late <a href="/wiki/1980s" title="1980s">1980s</a> and in <a href="/wiki/1999" title="1999">1999</a>, and civil actions such as the <a href="/wiki/1997" title="1997">1997</a> suit by <a href="/wiki/Digital_Equipment_Corporation" title="Digital Equipment Corporation">Digital Equipment Corporation</a> (DEC) and a patent suit by <a href="/wiki/Intergraph" title="Intergraph">Intergraph</a>. Intel's market dominance (at one time it controlled over 85% of the market for 32-bit PC microprocessors) combined with Intel's own hardball legal tactics (such as its infamous <a href="/w/index.php?title=338_patent&amp;action=edit" class="new" title="338 patent">338 patent</a> suit versus PC manufacturers) made it an attractive target for litigation, but few of the lawsuits ever amounted to anything. Currently, the only major competitor to Intel on the <a href="/wiki/X86" title="X86">x86</a> processor market is <a href="/wiki/Advanced_Micro_Devices" title="Advanced Micro Devices">Advanced Micro Devices</a> (AMD), with which Intel has had full cross-licensing agreements since <a href="/wiki/1976" title="1976">1976</a>: each partner can use the other's <a href="/wiki/Patent" title="Patent">patented</a> technological innovations without charge. Some smaller competitors such as <a href="/wiki/VIA_Technologies" title="VIA Technologies">VIA</a> and <a href="/wiki/Transmeta" title="Transmeta">Transmeta</a> produce <a href="/wiki/Low-power" title="Low-power">low-power</a> processors for small factor computers and portable equipment. In June <a href="/wiki/2005" title="2005">2005</a>, AMD sued Intel in two jurisdictions for anticompetitive practices. The <a href="/wiki/Japan" title="Japan">Japanese</a> <a href="/wiki/Fair_Trade_Commission" title="Fair Trade Commission">Fair Trade Commission</a> found in favor of AMD; the other case will be heard by a court in <a href="/wiki/Delaware" title="Delaware">Delaware</a>. The case in Japan led to "dawn raids" by the <a href="/wiki/European_Commission" title="European Commission">European Commission</a> on some European Intel offices in July 2005. Intel filed its response<a href="http://www.intel.com/pressroom/archive/releases/20050901corp.htm" class='external autonumber' title="http://www.intel.com/pressroom/archive/releases/20050901corp.htm">[3]</a> in September to AMD's lawsuit and refuted AMD's claims, stating that its business practices are fair and lawful. In its rebuttal, Intel laid out the skeleton of its legal defense, which included a deconstruction of AMD's offensive strategy and levied the charge that AMD's long-struggling market position is largely a result of bad business decisions and management incompetence, including underinvestment in essential manufacturing capacity and overreliance on outsourcing chip foundries.<a href="http://www.forbes.com/technology/2005/09/02/intel-amd-antitrust-cz_dw_0902intel.html?partner=yahootix" class='external autonumber' title="http://www.forbes.com/technology/2005/09/02/intel-amd-antitrust-cz dw 0902intel.html?partner=yahootix">[4]</a> Legal experts predict the lawsuit will most likely drag out for a number of years, since Intel's response indicates they are not likely to try and settle with AMD. [<a href="/w/index.php?title=Intel&amp;action=edit&amp;section=7" title="Intel">edit</a>] <a name="Leadership" id="Leadership"></a> Leadership <a href="/wiki/Robert_Noyce" title="Robert Noyce">Robert Noyce</a> was Intel's <a href="/wiki/Chief_executive_officer" title="Chief executive officer">CEO</a> at its founding in <a href="/wiki/1969" title="1969">1969</a>, followed by co-founder <a href="/wiki/Gordon_Moore" title="Gordon Moore">Gordon Moore</a> in <a href="/wiki/1975" title="1975">1975</a>. <a href="/wiki/Andy_Grove" title="Andy Grove">Andy Grove</a> became the company's <a href="/wiki/President" title="President">President</a> in <a href="/wiki/1979" title="1979">1979</a> to which he added the CEO title in <a href="/wiki/1987" title="1987">1987</a> when Moore became Chairman. In <a href="/wiki/1997" title="1997">1997</a> Grove succeeded Moore as <a href="/wiki/Chairman" title="Chairman">Chairman</a>, and <a href="/wiki/Craig_Barrett_%28Intel_President%29" title="Craig Barrett (Intel President)">Craig Barrett</a>, already company <a href="/wiki/President" title="President">president</a>, took over. On <a href="/wiki/May_18" title="May 18">May 18</a>, <a href="/wiki/2005" title="2005">2005</a>, Barrett handed the reins of the company over to <a href="/wiki/Paul_Otellini" title="Paul Otellini">Paul Otellini</a>, who previously was the company president and was responsible for Intel's design win in the original <a href="/wiki/IBM_PC" title="IBM PC">IBM PC</a>. The <a href="/wiki/Board_of_directors" title="Board of directors">board of directors</a> elected Otellini, and Barrett replaced Grove as <a href="/wiki/Chairman_of_the_board" title="Chairman of the board">chairman of the board</a>. Grove stepped down as Chairman, but will be retained as a special advisor. [<a href="/w/index.php?title=Intel&amp;action=edit&amp;section=8" title="Intel">edit</a>] <a name="Corporate_governance" id="Corporate_governance"></a> Corporate governance Current members of the <a href="/wiki/Board_of_directors" title="Board of directors">board of directors</a> of Intel are: <a href="/wiki/Craig_Barrett_%28Intel_Chairman%29" title="Craig Barrett (Intel Chairman)">Craig Barrett</a>, <a href="/wiki/Charlene_Barshefsky" title="Charlene Barshefsky">Charlene Barshefsky</a>, <a href="/wiki/John_Browne%2C_Baron_Browne_of_Madingley" title="John Browne, Baron Browne of Madingley">John Browne</a>, <a href="/w/index.php?title=James_Guzy&amp;action=edit" class="new" title="James Guzy">James Guzy</a>, <a href="/wiki/Reed_Hundt" title="Reed Hundt">Reed Hundt</a>, <a href="/w/index.php?title=James_Plummer&amp;action=edit" class="new" title="James Plummer">James Plummer</a>, <a href="/w/index.php?title=David_Pottruck&amp;action=edit" class="new" title="David Pottruck">David Pottruck</a>, <a href="/w/index.php?title=Jane_Shaw&amp;action=edit" class="new" title="Jane Shaw">Jane Shaw</a>, <a href="/w/index.php?title=John_Thornton&amp;action=edit" class="new" title="John Thornton">John Thornton</a>, and <a href="/w/index.php?title=David_Yoffie&amp;action=edit" class="new" title="David Yoffie">David Yoffie</a>. [<a href="/w/index.php?title=Intel&amp;action=edit&amp;section=9" title="Intel">edit</a>] <a name="Origin_of_the_name" id="Origin_of_the_name"></a> Origin of the name At its founding, Gordon Moore and Robert Noyce wanted to name their new company "Moore Noyce". This name, however, sounded remarkably similar to "more noise" - an ill-suited name for an <a href="/wiki/Electronics" title="Electronics">electronics</a> company, since noise is typically associated with bad <a href="/wiki/Interference" title="Interference">interference</a>. They then used the name NM Electronics for almost a year, before deciding to call their company INTegrated ELectronics or "Intel" for short. However, Intel was already trademarked by a <a href="/wiki/Hotel" title="Hotel">hotel</a> chain, so they had to buy the rights for that name at the beginning. [<a href="/w/index.php?title=Intel&amp;action=edit&amp;section=10" title="Intel">edit</a>] <a name="Financial_information" id="Financial_information"></a> Financial information Its <a href="/wiki/Market_capitalization" title="Market capitalization">market capitalization</a> is about $150.5 billion (December 2005). [<a href="/w/index.php?title=Intel&amp;action=edit&amp;section=11" title="Intel">edit</a>] <a name="Stock_exchanges" id="Stock_exchanges"></a> Stock exchanges <ul> <li>Intel is publicly traded at <a href="/wiki/NASDAQ" title="NASDAQ">NASDAQ</a> with the symbol INTC.</li> </ul> [<a href="/w/index.php?title=Intel&amp;action=edit&amp;section=12" title="Intel">edit</a>] <a name="Indices" id="Indices"></a> Indices <ul> <li><a href="/wiki/Dow_Industrials" title="Dow Industrials">Dow Industrials</a></li> <li><a href="/wiki/S%26P_500" title="S&amp;P 500">S&amp;P 500</a></li> <li><a href="/wiki/Nasdaq_100" title="Nasdaq 100">Nasdaq 100</a></li> <li><a href="/wiki/PHLX_Semiconductor_Sector" title="PHLX Semiconductor Sector">SOX</a> (PHLX Semiconductor Sector)</li> <li><a href="/wiki/GSTI_Software_Index" title="GSTI Software Index">GSTI Software Index</a></li> </ul> [<a href="/w/index.php?title=Intel&amp;action=edit&amp;section=13" title="Intel">edit</a>] <a name="Diversity" id="Diversity"></a> Diversity Intel received a 100% rating on the first Corporate Equality Index released by the <a href="/wiki/Human_Rights_Campaign" title="Human Rights Campaign">Human Rights Campaign</a> in <a href="/wiki/2002" title="2002">2002</a>. It has maintained this rating in 2003 and 2004. In addition, the company was named one of the 100 Best Companies for Working Mothers in 2005 by <a href="/w/index.php?title=Working_Mother_magazine&amp;action=edit" class="new" title="Working Mother magazine">Working Mother magazine</a>. However, Intel's working practices still face criticism, most notably from Ken Hamidi, a former employee who has been subject to multiple unsuccessful lawsuits from Intel. <a href="http://www.faceintel.com/" class='external autonumber' title="http://www.faceintel.com/">[5]</a> [<a href="/w/index.php?title=Intel&amp;action=edit&amp;section=14" title="Intel">edit</a>] <a name="Controversial_issues" id="Controversial_issues"></a> Controversial issues [<a href="/w/index.php?title=Intel&amp;action=edit&amp;section=15" title="Intel">edit</a>] <a name="Antitrust_claims" id="Antitrust_claims"></a> Antitrust claims In June 2005, AMD, Intel's chief rival in the x86 microprocessor market, filed an antitrust claim against Intel and its Japanese subsidiary in a Delaware court. Amongst other accusations, AMD alleged that Intel was unlawfully maintaining its monopoly through unfair business practices, such as drastically lower pricing for customers on the condition that Intel microprocessors were used exclusively in their systems. Whilst proving that Intel holds a monopoly is simple (the company is reckoned to have an 80%–90% share of the processor market), the debate over the "scare and coercion" tactics supposedly employed by Intel is likely to be more protracted. IT insiders foresee the case to be a landmark ruling in what is a fiercely competitive market. [<a href="/w/index.php?title=Intel&amp;action=edit&amp;section=16" title="Intel">edit</a>] <a name="Advertising" id="Advertising"></a> Advertising <a href="/wiki/Image:Intel_-_Inside.jpg" class="internal" title="The well known Intel Inside slogan (1990–2006)"><img src="http://upload.wikimedia.org/wikipedia/en/thumb/b/b5/Intel_-_Inside.jpg/100px-Intel_-_Inside.jpg" alt="The well known Intel Inside slogan (1990–2006)" width="100" height="93" longdesc="/wiki/Image:Intel_-_Inside.jpg" /></a> <a href="/wiki/Image:Intel_-_Inside.jpg" class="internal" title="Enlarge"><img src="/skins-1.5/common/images/magnify-clip.png" width="15" height="11" alt="Enlarge" /></a> The well known Intel Inside slogan (1990–2006) <a href="/wiki/Image:IntelLogo.png" class="internal" title="Intel's old logo (1968–2005)."><img src="http://upload.wikimedia.org/wikipedia/en/thumb/f/f8/IntelLogo.png/100px-IntelLogo.png" alt="Intel's old logo (1968–2005)." width="100" height="51" longdesc="/wiki/Image:IntelLogo.png" /></a> <a href="/wiki/Image:IntelLogo.png" class="internal" title="Enlarge"><img src="/skins-1.5/common/images/magnify-clip.png" width="15" height="11" alt="Enlarge" /></a> Intel's old logo (1968–2005). <a href="/wiki/Image:Intel_4c_100tag.svg" class="internal" title="Intel's new logo with the Leap ahead slogan. (2006–)."><img src="http://upload.wikimedia.org/wikipedia/en/thumb/1/14/Intel_4c_100tag.svg/100px-Intel_4c_100tag.svg.png" alt="Intel's new logo with the Leap ahead slogan. (2006–)." width="100" height="40" longdesc="/wiki/Image:Intel_4c_100tag.svg" /></a> <a href="/wiki/Image:Intel_4c_100tag.svg" class="internal" title="Enlarge"><img src="/skins-1.5/common/images/magnify-clip.png" width="15" height="11" alt="Enlarge" /></a> Intel's new logo with the Leap ahead slogan. (2006–). Intel has become one of the world's most recognizable computer brands following its long-running "<a href="/wiki/Intel_Inside" title="Intel Inside">Intel Inside</a>" campaign. The campaign, which started in <a href="/wiki/1990" title="1990">1990</a>, was created by Intel marketing manager Dennis Carter. The five-note jingle was introduced the following year and by its tenth anniversary was being heard in 130 countries around the world. The Intel Inside program is very lucrative for advertisers. Intel pays half the advertising costs for any ad that uses the "Intel Inside" logo. However, in print media, Intel stipulates that the page the ad is on must not contain any references to competitors, such as <a href="/wiki/AMD" title="AMD">AMD</a>. If the ads do not meet these requirements, Intel does not pay half the cost and the advertiser is prohibited from using the "Intel Inside" logo. Intel employs staff whose primary function is looking for advertisements which violate the agreement. Advertisers found doing so—many of which are "mom and pop" shops ignorant of the reimbursement agreement—are requested to stop violating the use of the logo and are then told how to legally use the logo and get part of their advertising costs reimbursed. The <a href="/wiki/Centrino" title="Centrino">Centrino</a> advertising campaign has been hugely successful, leading to the ability to access wireless internet from a laptop becoming linked in consumers minds to Intel chips. In the UK this has caused some controversy, as the <a href="/wiki/Advertising_Standards_Authority" title="Advertising Standards Authority">ASA</a> upheld complaints that this was a misleading advert. PC companies advertising products containing Intel chips are required to include the jingle in their film and television adverts in order to receive the reimbursement.

In December 2005, Intel ended the "Intel Inside" campaign, and subsequently began a new campaign on January 1, 2006 based on a new logo and the slogan, "Leap ahead". The new logo is clearly inspired by the "Intel Inside" logo. <a href="/wiki/Image:BMW_Sauber_2006_Car_Launch.jpg" class="internal" title="BMW Sauber F1.06. launched in 2006."><img src="http://upload.wikimedia.org/wikipedia/en/thumb/9/9c/BMW_Sauber_2006_Car_Launch.jpg/260px-BMW_Sauber_2006_Car_Launch.jpg" alt="BMW Sauber F1.06. launched in 2006." width="260" height="158" longdesc="/wiki/Image:BMW_Sauber_2006_Car_Launch.jpg" /></a> <a href="/wiki/Image:BMW_Sauber_2006_Car_Launch.jpg" class="internal" title="Enlarge"><img src="/skins-1.5/common/images/magnify-clip.png" width="15" height="11" alt="Enlarge" /></a> BMW Sauber F1.06. launched in 2006. In mid January 2006, Intel announced that they were dropping the long running Pentium name from its processors. They will be phasing out the Pentium names from mobile processors first, most likely when the new Yonah chip is released. The desktop processors will quietly change from the Pentium brand when the Core line of processors are available. The Pentium name was originally used to refer to the 586 Intel processors (Pent refers to the 5 in 586). Intel has signed a partnership with the <a href="/wiki/BMW_Sauber" title="BMW Sauber">BMW Sauber</a> <a href="/wiki/Formula_One" title="Formula One">Formula One</a> team and from the 2006 season, Intel's logo can be seen on BMW Sauber's Formula One cars. [<a href="/w/index.php?title=Intel&amp;action=edit&amp;section=17" title="Intel">edit</a>] <a name="See_also" id="See_also"></a> See also <ul> <li><a href="/wiki/List_of_Intel_microprocessors" title="List of Intel microprocessors">List of Intel microprocessors</a></li> <li><a href="/wiki/List_of_Intel_chipsets" title="List of Intel chipsets">List of Intel chipsets</a></li> </ul> [<a href="/w/index.php?title=Intel&amp;action=edit&amp;section=18" title="Intel">edit</a>] <a name="External_links" id="External_links"></a> External links <ul> <li><a href="http://www.intel.com/" class='external text' title="http://www.intel.com/">Intel website</a></li> <li><a href="http://www.intel.com/intel/finance/" class='external text' title="http://www.intel.com/intel/finance/">Intel Investor Relations site</a></li> <li><a href="http://www.intel.com/intel/intelis/museum/" class='external text' title="http://www.intel.com/intel/intelis/museum/">Intel Museum</a></li> <li><a href="http://www.amdboard.com/pintospecial.html" class='external text' title="http://www.amdboard.com/pintospecial.html">Intel vs. AMD saga</a></li> <li><a href="http://www.inteltechnology.net/" class='external text' title="http://www.inteltechnology.net/">Intel Technology</a></li> <li><a href="http://www.sciserv.org/sts/" class='external text' title="http://www.sciserv.org/sts/">Intel Science Talent Search</a></li> </ul> [<a href="/w/index.php?title=Intel&amp;action=edit&amp;section=19" title="Intel">edit</a>] <a name="Data" id="Data"></a> Data <ul> <li><a href="http://biz.yahoo.com/ic/13/13787.html" class='external text' title="http://biz.yahoo.com/ic/13/13787.html">Yahoo! - Intel Corporation Company Profile</a></li> </ul>

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