User:Acsal13/sandbox

This page was created for a college class!

Social media has played a large role in the popularization and growth of Fast Fashion, democratizing high-end trends that were previously reserved for the 1%. Brands like FashionNova profit off of American influencer culture, partnering with social media celebrities to promote their products to their young, impressionable audiences. American fascination with SMIs helps to catapult Fast Fashion production; some companies release thousands of new products each week. A study done at the University of Borås shows that SMIs are critical in new-age advertising, thanks to their authenticity and expertise in niche subjects, as well as their ability to directly impact purchasing behavior among their followers.