User:AdamT1970/sandbox

 Adam Toller 

Adam Toller is currently working for Bauer Media as a Commercial Manager for Motorcycling - mainly focussing on building the MCNcompare.com part of the business.

Profile: Experienced, passionate, marketer having worked both agency and client side in the B2B and Retail arena. Strategic and tactical thinker with a strong background in developing long-term relationships with key stakeholders and delivering multi-channel marketing campaigns. Extremely professional with a proven ability to work under pressure and deliver both to budget, within tight deadlines and with a broad working knowledge of all marketing channels.

Career and achievements to date:

NHS Northamptonshire – Website Manager  February 2010 to present day Agency contract followed by 6 month contract with NHS to manage the NHS Northamptonshire website strategy, new site build and management of intranet content

Achievements
 * Creating new online strategy and approach for NHS Northamptonshire
 * Project management (concept to launch) of new site
 * Management of agency throughout process
 * Continued management of existing site throughout build
 * Liaising with stakeholders across NHS to ensure up to date content
 * Responsible for ensuring all content of existing website is in governance
 * Created banners and buttons (static and animated) with Photoshop
 * Held CMS user sessions to teach employees how to manage site going forward
 * Creation of content management system user manual for NHS employees
 * Created integrated campaigns for Social Marketing team, with posters, printed material, banners and the creation of online pages and online registration.
 * Working with external agencies working with annual budget of £100,000+
 * Responsible for signing off all online creative
 * Liaising with Internal Communication colleagues for publication on the intranet

Barclaycard – Online Communications Manager	March 2009 to February 2010 Maternity Cover contract to manage the Barclaycard Intranet and channel strategy, in addition to creating bi-monthly magazine ‘the globe’

Achievements
 * Liaising with stakeholders across the World to ensure up to date content
 * Liaising with Internal Communication partners and writing their articles on a daily basis for publication on the intranet
 * Responsible for ensuring all content is in governance
 * Created new pages using ‘SharePoint’ software (content management system)
 * Created banners and buttons (static and animated) with Photoshop
 * Created online surveys
 * Created integrated campaigns for events, with posters, printed material, banners and the creation of online pages with online registration.
 * Working with internal stakeholders and external agencies to create bi-monthly magazine ‘The Globe’ (annual budget of £150,000)
 * Responsible for final editing of all copy for ‘The Globe’

Barclaycard Business – Project Manager	July 2008 to March 2009 Contract role to help deliver the rebrand for Barclaycard Commercial and Barclaycard Payment Acceptance

Achievements
 * Created and managed implementation and budget spreadsheets for project
 * Managed 3 staff across the project to deliver all new printed collateral in new VI
 * Managed 3 agencies
 * Worked closely with key stakeholders to ensure expectations managed and exceeded
 * Incorporated VI changes with normal BAU quarterly print runs to reduce wastage
 * Incorporated other business changes to terms and conditions and application forms to reduce costs
 * Incorporated ‘system driven amends (Tsys platform change) into project to reduce costs
 * Created cropped and writeable PDFs for sales teams across business
 * Took over responsibility for stock management
 * Made improvements in stock management to ensure better controls and less overspend
 * Took part in community day project with adults with learning disabilities

'''Dreams Plc. – Web Manager UK	Feb 2007 – June 2008''' Full time position responsible for the strategy, planning, marketing and content of www.dreams.co.uk and 2 members of staff

Achievements
 * Worked with new agency to create transactional website integrated with business systems
 * Created marketing strategy and plans for the online channel
 * Managed Pay per Click campaigns and affiliate programme
 * Introduced e-marketing
 * Created and delivered email campaigns
 * Set up web based mail delivery system for e-marketing
 * Introduced email campaign test programme
 * Developed relationships with key personnel to aid in success of online promotions
 * Worked closely with other Departments to ensure consistency and accuracy
 * Worked closely with key stakeholders across business to maximise online opportunities
 * Set up new site testing processes to ensure better Campaign Changeover
 * Achieved 2006/2007 ‘like for like’ growth of 128%
 * Helped increased turnover throughout 2007 through email campaigns and PPC optimisation
 * Introduced benefits of Natural Search (ongoing!)
 * Increased 2007 Average Transaction Value with stronger up-sell and cross-sell on site
 * Reported weekly KPI’s to the Board
 * Reduced 2007 supplier costs by 2% in 2008
 * Managed 2 members of staff

Avon Cosmetics Ltd. – E-Merchandising and Creative Manager UK	Jan 2006 – Nov 1st 2006 Maternity Cover within the Marketing Department responsible for the online content of www.avonshop.co.uk and delivery of all online campaigns

Achievements
 * Successfully delivered every campaign on time
 * Delivered 2 email campaigns per week with 8 different segments per email
 * Set up new systems with testing team to ensure better Campaign Changeover
 * Tested email campaigns and developed new creative feel for emails
 * Helped increased turnover throughout 2006 through email campaigns
 * Hit/Exceeded targets
 * Developed relationships with key personnel to aid in success of online promotions
 * Managed internal creative designer and external resources
 * Worked with other channels

Barclaycard Business – Online Content & Campaign Manager	July 2005 to December 2006 Contract within Barclaycard Business Marketing Services team managing online campaigns and online content

Achievements
 * Successfully launched Barclaycard Business’ first online campaign – Trading Remotely, including email campaign, online advertising, affiliate marketing and production of microsite
 * Delivered regular results from Trading Remotely campaign to all Stakeholders
 * Produced constant record of all online activities for test & learn purposes
 * Currently producing the first Public Sector specific section on company website
 * Aiding in producing business’ first online account services website
 * Worked with Product Managers on content across Group Intranet and Internet sites as well as looking at library of banners to be used across Group sites
 * Trained in SharePoint – a new application for managing intranet
 * Managed online partnerships to generate better value
 * Managed relationships with external creative, advertising agencies and PPC, & SEO partners
 * Worked closely with Product Managers to educate them in the benefits of the online channel and increase profile of the online team
 * Attended seminar in business to business online marketing by DMA

Barclaycard Business – Campaign Manager			August 2004 to July 2005 Contract within Barclaycard Business Marketing Services team managing production of collateral and web content

Achievements
 * Successfully combined 5 websites into one new company site for re-brand
 * Re-branded and continued to develop over 20 online banners
 * Managed relationships with external creative and advertising agencies
 * Managed the production of all new BAU collateral, incorporating initial re-brand, business driven alterations and regulatory amendments for over 30 different printed brochures
 * Liaised with external agencies on regular basis for every project
 * Instigated the production of a library of all collateral (over 6000 pages) in PDF format for use by Sales teams and online
 * Established file for team covering all risk, governance and compliance issues

Shalai Limited - Marketing Manager and shareholder		August 2003 to July 2004 Helped set up and establish new natural soft drinks company. Developed brand identity, producing all marketing material and advising on marketing activities

Achievements
 * Worked with agency to develop and apply brand identity to all marketing material
 * Worked with online agency to develop and build corporate website
 * Organised all marketing activity to various target markets, including on-trade, off trade and multinationals

Coleman Moore Agency Ltd – Senior Account Manager		August 2002 to August 2003 Full time position handling key accounts, advising on marketing strategies, taking them through to implementation

Achievements
 * Managed the constant development of Northampton Saints website
 * Successfully organised and ran European events for International client, including production of microsite for online registration and all printed material.
 * Implemented launch of new product for National brands, including production of both offline and online material
 * Responsible for developing marketing strategies for clients as well as seeing all activities through to delivery

Triad Design – Account Manager					January 2000 to August 2002 Full time position obtaining and handling key accounts, advising on marketing strategies, taking them through to implementation

Achievements
 * Successfully developed long term relationships with new and existing clients
 * Produced ‘live’ web based application for Citroen Peugeot
 * Implemented in branch plasma advertising for Alliance & Leicester with regular monthly updates
 * Produced monthly online newsletters for Nationwide Building Society
 * Produced monthly ‘digital display’ for Nationwide head office
 * Managed and developed other clients websites
 * Responsible for developing marketing strategies for clients as well as seeing all activities through to delivery
 * Produced printed marketing material for numerous clients including corporate brochures stationery, exhibition stands and advertising.
 * Directed photographic shoots

Interactive Vision – Sales & Account Manager			January 99 to December 99 Full time position increasing customer based and managing customers

Achievements
 * Produced both offline and online solutions for clients
 * Managed long term relationships with new and existing clients

Ibis Systems Ltd – Sales Consultant				October 98 to January 99 Full time position increasing customer based

Achievements
 * Managed over 50 clients
 * Worked as consultant establishing customers IT requirements and finding solutions

Australia Travelled to Australia after selling my own business, to gain life experience. When I returned I enrolled in an intensive residential Sales & Marketing NVQ where, on completing the course I was placed at Ibis Systems Ltd

Toulouse le Photographe – Proprietor, photographer, studio manager 	Jan 93 to Feb 97 Set up and ran own creative advertising photography studio

Achievements
 * Successfully obtained and managed a portfolio of top clients such as Barclays Bank Plc, Barclaycard and Levis Strauss

Harvest Studios – photographer					June 89 to December 92 Trained as a photographers assistant for 2 years, then progressed to full time photographer

Some of the companies I have worked with: Avon Cosmetics Limited (UK) Pegasus Software Barclaycard Business Shoosmiths Solicitors Capital Radio Moto Baldet Starcom Mediavest DFA Law Daimler Chrysler Northampton Saints Rugby Club Levis Strauss Gestetner Thomas Cook NRG Group Nationwide Building Society Countrywide Catering Alliance & Leicester Building Society Scotts of Thrapston Barclays Bank PLC ONN Partnership Dreams Plc Trinity Motors of Hinckley Northampton University Trinity Marina W & H Peacock Auctioneers Power Train Projects The Richardsons Group Queensway Film Distribution