User:Adonizzz

MARKETING & 4Ps of MARKETING

Introduction:

What is Marketing? What is the difference between marketing & selling? The Selling Process The Marketing Process Planning vs forecasting?

The 4 P’s of Marketing:

Product Price Place Promotion Interdependent on each other Product

What is it? What "need" does it address? What are the functional specs? What are its Features & Benefits?

Price

What is Price? (vs cost?) Channel Pricing? Strategies: markup, perceived value, skimming, going rate Tactics: Discounts, terms, currency

Place (i.e. distribution)

The Path to the Buyer! Channels cost (price) trade offs control issues

Promotion advertising events press releases trade shows direct vs indirect brand awareness brochures, data sheets freebies