User:Adprofessor/sandbox

Edward Boches is a professor of the practice at Boston University’s College of Communication where he has taught advertising and creative courses since 2012. Previously he was a partner, chief innovation officer, chief creative officer and executive creative director at Mullen, an Ad Age A list agency that he helped lead for 31 years. During his tenure at the agency he created campaigns for brands that included Monster.com’s When I Grow Up Super Bowl commercial. One of the industry’s earliest advocates for the potential of Twitter and social media, he penned trade articles encouraging the use of new platforms long before they were popular. In 2011, he created Brand Bowl, one of the first uses of Twitter to monitor and measure reaction to Super Bowl advertising.