User:Adr2018/Evaluate an Article

Which article are you evaluating?
Agricultural Marketing https://en.wikipedia.org/wiki/Agricultural_marketing

Why you have chosen this article to evaluate?
Business and labor is my main focus in justice studies and this article seemed like an interesting link between the two.

Evaluate the article
Lead Section The Lead Section does a fair job providing a brief overview of agricultural marketing. From the opening paragraph, I was able to understand what exactly could encompass agricultural marketing and there were specific examples made this concept even clearer. It is not overtly detailed, but it also does a poor job of describing what the rest of the article is about. Beyond that, it does provide a list of sections that are discussed in the article, however, that list is limited.

Content Overall, all of the content presented is relevant to the topic of agricultural marketing, however, there are some limitations in areas such as "marketing training" which only discusses problems found within the subtopic and makes no attempt to discuss how both farmers and ministries of agriculture have attempted to fix the issue of farmers being ill-equipped to market and handle products post-harvest. The page does need to be updated quite a bit. Many of the references are not from the last five years and there have likely been many developments regarding this topic. It should also be noted that some section only discusses developments until the 1990's which obviously require some up-to-date additions. The article does primarily discuss developing countries and regions such as Latin America, so it is fair to say it does address some underrepresented populations, but more could be added overall.

Tone and Balance The tone is neutral overall, and is not bias toward any particular group or position. It mainly focuses on discussing facts about agricultural marketing rather than presenting strategies to do so. There is potentially a bias issue within the references because there is a limited amount of them, but that would require me to look through the majority of scholarly text related to agricultural marketing in order to verify this. There is also a statement that agricultural business to be conducted within a particular environment, and that may come of as persuasive or bias depending on the literature available. The section titled "Marketing Training" does seem to focus on one resource in particular and that section should be rewritten in order to present more perspectives on this issue. There are not fringe ideas present as far as I am aware.

Sources and References Many of the sources come from reports provided by the United Nations' Food and Agriculture Organization and scholarly journals. That does present a problem for this article since very few of the sources are from outside of UN, and few marginalized groups are authors of these pieces, so more should be added. None of the sources are current, but are all still available online, except for source 11 which has been removed by the original NGO which published it. There are better sources available as many of these pieces are older than ten years.

Organization and writing quality The page is organized well into sections which are major points related to the topic. I did not notice any grammatical errors and the writing itself was clear, concise and easy to read.

Images and Media There are three images present on the page. These mainly consist of different types of markets in different regions of the world, and they do appear to adhere to copyright law. More photos could be added to better represent the topic as a whole, since the images only really capture a small part of agricultural marketing.

Talk page discussion There is very little talk on the talk page discuss. The last update was in 2016 and focused on improving links to resources. The other discussion talked about adding paragraphs to globalize the article and talk about marginalized groups and regions while the first update talked about adding opposing views and removing some truisms previously present. The page does not appear to be a part of the Wikiproject. The article does directly relate to agricultural justice and goes into more detail about how corporate structures affect agriculture which we saw briefly in Black Rice.

Overall impressions Agricultural marketing is a fairly short page which only focuses on one particular aspect of the topic. Even with that focus, very little is actually said about some subsections while other sections have issues in regard to accurate up-to-date information. What is there is okay, but overall needs some additions in order to make the page worth reading. There are also a large number of topics which could be added such as the development of agricultural marketing as a concept. Overall, the article is poorly developed and needs some additions in order to have a better level of completeness.

Instructor Feedback on Article Evaluation
Good start! For the purposes of this class, be sure to pick an article to work on that has some kind of social equity/social justice gap that you can fill. Saguaro23 (talk) 18:50, 6 September 2021 (UTC)