User:Agarwalsameer/Sandbox

With my colleagues over at [MarTeck Consulting], I co-founded the keyword ‘Martecker’ – which represents a deep dive into the co-relation of marketing principles with technology businesses in India. I’ve also authored FGMD – a cartoon strip with a satirical humor on technology businesses and their marketing in India today. For almost a decade, I’ve been pursuing the store, the location, and the source of the ‘key’ to unlock marketing’s true potential for technology. Very recently I have realized the key is within me. It’s within all of us. I’ll save some ‘Blahs’ for this later.

As a technology marketer in India, I manage and build credibility for this keyword by my efforts with my clients – excellent technology businesses that have realized the potential of great marketing and are ready to propel their products forward.

I write, compose, sketch, play a few instruments, and teach. My intention is to explore, learn, and share – 3 attributes which I believe form the basis of marketing skills. Experimentation IS marketing. And I try to instill this with my clients, colleagues, friends, and family so they may too succeed in their efforts. Sometimes few degrees change in ‘positioning’ is all it takes. Cars, perfumes, and even relationships thrive on this one singular concept – what your buyer sees in you. You can call it brand, image, or positioning – basically they’re all the same.

I am diligently working to perfect mathematical models of complex technology and marketing concoctions so I can build scalable solutions and predictable results. The idea is to be able to ‘measure marketing’. Businesses succeed on revenues – which is an awesome tool for sales. Marketing really falls short on this parameter – measurement. And I hope to find a unit of marketing measurement before I quit.

I love to meet strangers and covert them into friends. I believe I’m great at starting conversations. I’d love to talk to you about your efforts and how you have made these small transformations for any small or large success in your life. Just drop me an email – sameer{at}martecker{dot}COM and I’ll get back for sure.