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Rim Jallouli
(Arabic: ريم الجلولي) is a tunisian university full professor, researcher and consultant known for her extensive work in emerging technologies, business innovation, digital economy, data analytics and marketing strategies. She was the founding dean from 2011 to 2017 of the Higher School of Digital Economy (ESEN), University of Manouba, Tunisia, where she played a pivotal role in establishing the institution and shaping its positioning as the first academic institution in Tunisia, Africa and MENA region specialized in the digital economy.

In 2013, Rim Jallouli founded the Tunisian Association of the Digital Economy (ATEN) with her colleagues professors at ESEN- University of Manouba. ATEN association aims to promote innovative research and related activities that highlight the impact of emerging digital economy technologies on business innovation. Specifically, ATEN focuses on the integration of artificial intelligence, internet of things, cloud computing, big data, and mobile technologies into all aspects of the economy, society, and culture. ATEN strives to advance new knowledge in the social sciences and humanities, particularly regarding the impact of technologies on consumer behavior and the quality of life.

Rim Jallouli has significantly contributed to the development of research in the digital economy and business innovation in Tunisia and internationally. Her work includes several books and articles addressing marketing strategies in the era of artificial intelligence, the internet of things, cloud computing, and blockchain technology.

In addition to her publications, Rim Jallouli has supervised over a hundred academic and doctoral research projects in marketing, management and business computing. She has introduced new methods for processing the vast amounts of data made available by collaborative platforms and social networks. Her primary contribution lies in the application of data mining methods, such as topic modeling and sentiment analysis, to guide business and marketing strategies. Her research spans multiple sectors, including banking, retail, culture, tourism, and the automotive industry.

She has several talks and provides training and workshops in the following topics:


 * Marketing strategy, digital transformation and data analysis (for professionals, in Tunisia, Mauritania, Lebanon, India, Romania, Mexico).
 * Didactic seminar and pedagogical innovation, new marketing research methods in the age of new technologies (for researchers and teachers, in Tunisia and Mauritania).

Education
In June 1993, she obtained higher diploma of business studies (specialized in international business) from IHEC Carthage, University of Carthage, Tunisia.

In 2006, she obtained her PhD in marketing & management from the University of Tunis El Manar & University of Corsica Pasquale Paoli, France. Her PhD thesis was entitled "Innovation and Market Orientation: The Case of Art Products" under the supervision of Prof. M. Zghal M. & Prof J. Orsoni.

In December 2012, she obtained the university accreditation (Habilitation) in marketing and management sciences, University of Manouba, Tunisia.

Work Experience

 * Professor at the ministry of higher education and scientific research (2001-present).
 * Founding dean of the Higher School of the Digital Economy (ESEN) - University of Manouba (2011-2017).
 * Founding president of ATEN (2013).
 * Founding co-chair of the International Conference on the Digital Economy (ICDEc) (2016).
 * Expert / consultant for several international organizations and firms in the field of business and marketing strategies, digital economy, and cultural indicators and dashboards.

International Conference of the Digital Economy
She is the co-founder of the International Conference of the Digital Economy (ICDEc):


 * 1st edition: ICDEc2016, held in Carthage, Tunisia.
 * 2nd edition : ICDEc2017, held in Sidi BouSaid, Tunisia.
 * 3rd edition : ICDEc2018, held in Brest, France.
 * 4th edition : ICDEc2019, held in Beirut, Liban.
 * 5th edition : ICDEc2020, held in Bucharest, Romania & Online.
 * 6th edition : ICDEc2021, held in Tallinn, Estonia & Online.
 * 7th edition : ICDEc2022, held in Bucharest, Romania.
 * 8th edition : ICDEc2023, held in Braga, Portugal.
 * 9th edition: ICDEc2024, held in Rabat, Morocco.

Publications
2024: 2023: 2022: 2021: 2020: 2019: 2018: 2017: 2016: 2014: 2012: 2011:
 * June 2024: Enhancing Customer Relationship Management with Data Analytics: Insights from Retail Survey
 * March 2024: Editorial Emerging Technologies and Innovation for Digital Economy and Transformation
 * March 2024: Impact of Data Analytics Capabilities on CRM Systems’ Effectiveness and Business Profitability: An Empirical Study in the Retail Industry
 * March 2024: Clustering Social Media Data for Marketing Strategies: Literature Review Using Topic Modelling Techniques
 * March 2024: An Empirical Study of the Impact of Social Media Data Analytics on Marketing Strategy: Which Social Media Data Analytics Metrics to Select?
 * March 2024: Impact of Technology-Enabled Personalization on the Adoption of Mobile Banking: An Experimental Study
 * September 2023: Digital Economy. Emerging Technologies and Business Innovation (ICDEc2023)
 * September 2023: A Systematic Literature Review on CRM Critical Success Factors: The Transversal Role of Data Analytics Capabilities
 * September 2022: Mapping Top Strategic E-commerce Technologies in the Digital Marketing Literature
 * September 2022: Digital Marketing Strategies Driven by Wellbeing in Virtual Communities: Literature Review
 * August 2022: Digital Economy. Emerging Technologies and Business Innovation (ICDEc2022)
 * June 2022: Visibilité du chercheur et identité numérique sur le web scientifique
 * June 2022: Social Media Data Analytics for Marketing Strategies: The Path from Data to Value
 * June 2022: Guest Editorial: Digital Technologies and Innovation
 * June 2022: Technology-enabled Personalization for Mobile Banking Services: Literature Review and Theoretical Framework
 * December 2021: Topic Modeling of Marketing Scientific Papers: An Experimental Survey
 * December 2021: Virtual Communities and Wellbeing: A Systematic Literature Review and Recommendations for Future Research
 * November 2021: Digital Economy. Emerging Technologies and Business Innovation (ICDEc2021)
 * November 2021: Keynote Speech: Emerging Research Trends in Digital Marketing - 1er Seminario Internacional sobre Emprendimiento, Economía y Finanzas, Technological University of Jalisco, Mexico
 * July 2021: Opening Speech- ICDEc 2021 Conference - July 15
 * March 2021: Special Issue: Cognitive Analytics Management - Journal of Enterprise Information Management (Vol 34 Issue 2)
 * March 2021: An Enriched Framework for CRM Success Factors Outlining Data Analytics Capabilities’ Dimension: A Case Study from the Retail Industry
 * December 2020: Holding ICDEc 2020 Fully Online: Driving Principles and Key Decisions
 * December 2020: Clustering of Social Media Data and Marketing Decisions
 * November 2020: Digital Economy. Emerging Technologies and Business Innovation (ICDEc2020)
 * September 2019: Overview of E-commerce Technologies, Data Analysis Capabilities and Marketing Knowledge
 * August 2019: Social Networks and Societal Strategic Orientation in the Hotel Sector: Netnographic Study
 * March 2019: Measuring Adolescent Influence Tactics With Parents in Family Vacation Decisions: A Comparable Scale Across 19 Societies
 * May 2019: Digital Economy. Emerging Technologies and Business Innovation (ICDEc2019)
 * July 2018: Digital Economy. Emerging Technologies and Business Innovation (ICDEc2018)
 * July 2017: Digital Economy. Emerging Technologies and Business Innovation (ICDEc2017)
 * April 2016: The International Conference on Digital Economy, ICDEc 2016, Carthage, Tunisia, April 28-30, 2016
 * April 2016: The CEVEP medical application for innovative management of Central Venous Port (CVP) Technical issues and research challenges
 * November 2014: The country image added value in the retail chain The case study of Tunisian olive oil retail in Japan
 * April 2014: On the use of structural equation modeling in marketing image research
 * January 2014: The success factors of CRM systems: an explanatory analysis
 * September 2012: Key success factors for Ericsson mobile platforms using the value grid model
 * January 2012: Customer knowledge management: Implementation and added-value


 * September 2011: Les dérives de la délocalisation : L’exemple des centres d’appel en Tunisie

2009:


 * Tunisian Call centers defy the crisis!

2006:


 * Innovation et orientation marché : cas des produits d'art

Projects

 * Initiator and co-responsable of the Project "Employability Skills for Innovation" 2017, a collaborative project between Fraunhofer Center for International Management & Knowledge Economy and ESEN.
 * Senior researcher fellow, marketing department, University of Johannesburg (2015-2018).
 * Country co-investigator, the Commonwealth Research Program (CRP), 2014-2017.
 * Creation of the research master degree on web intelligence, ESEN, 2015.
 * Member of the steering committee for the management of cultural center facilities, ministry of culture, Tunisia, 2009-2010.
 * Co-responsable of the project "The collaboration UNFPA and ESEN: Program of management, TIC & human development" 2012-2014: The objective is to provide several workshops to students and professors on the following topics: gender and development, result based management, and human right.
 * Leader of the research project proposal "Webmarketing Tunisian Olive Oil in Japan, WebTO Japan", University of Manouba & University of Marketing and Distribution Sciences, Japan, 2012-2015.
 * Co-responsable of the national project "Medical information system management", University of Manouba & the hospital "CHU Hédi Chaker Sfax", Tunisia, 2012-2016.
 * Coordination du projet: "Le Bulletin de Veille de l’économie numérique en Tunisie" (The five monitoring bulletins from ATEN on the digital economy).
 * Guest editor of several journal special issues such as:
 * "Emerging Technologies and Innovation for Digital Economy and Transformation", Journal of Telecommunications and the Digital Economy, special issue section on volume 12, number 1 (March 2024).
 * "Digital Technologies and Innovation" in the Journal of Telecommunication and Digital Economy (June 2022).
 * "Cognitive Analytics Management" in the Journal of Enterprise Information Management (2021-Volume 34 Issue 2).

Official and Scientific Participation in International Events

 * Competition law and consumer protection policy, United Nations Conference on Trade and Development (UNCTAD), Beirut, Lebanon, 2016 (representing the ministery of higher education and scientific research of Tunisia).
 * Internet Governance Forum, 17-21 December 2017, Genève, Switzerland (representing the ministery of higher education and scientific research of Tunisia).
 * Guest speaker – The Asian Retailing & Distribution Workshop - University of Marketing and Distribution Sciences - Kobe, Japan – 2009-2014.

Certificates and Training
Rim Jallouli has pursued several training workshops in project management, team building, management of innovation and e-learning supervising thesis with SCRUM method, emotional intelligence and team mobilization, technologies and intelligence, search engine optimization, marketing case study redaction, debate training, management of competencies, basic practitioner human power energy, team building and team motivation, introduction to neuro-linguistic programming, animated image and interactivity in e-learning, and information technology & pedagogy.

Best Reviewer Award

 * 15th Annual International Conference (2013), Global Business and Technology Association, Globalizing businesses for the next century: Visualizing and developing contemporary approaches to harness future opportunities, Helsinki, Finland, July 2–6, 2013.

Best Paper Awards

 * Hasna Koubaa, Foued Ben Said and Rim Jallouli (2024), "Bibliometric analysis and network mapping on mobile technologies in the area of marketing: Emerging topics and research agenda", the nineth International Conference on Digital Economy, held in Rabat, Morocco, from 9th to 11th of May 2024.
 * Hamzaoui W. & Jallouli R. (2012), "Profilage et construction identitaire dans les médias sociaux", International Society for Knowledge Organization ISKO-Maghreb, 3-4 November, Hammamet, Tunisia.

Other Awards

 * Afrik Digtal Marketplace Prestigious Award for startups and startuppers, January 2017.


 * Best online course project (2006), the award of "Agence Universitaire de Francophonie" of the best project of online courses "Management of innovation", training (40h) "Conception, development and use of online courses", 2006, "Agence Universitaire de Francophonie" & Faculty of Pharmacy, University of Sousse, Monastir, 4-8th September 2006.

Artistic Activities

 * Painting: Personal and collective exhibitions: Exquis mots (2006), Tunisia - France.
 * Poetic essays: Science & art (2007), Tunisia / Meditation (2009), Tunisia.