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= Costway = Costway is an American e-commerce platform, headquartered in Fontana, California. The company offers a diverse range of products, including furniture, hardware, electronics, toys, and sports goods.[10][ 11][12][13][14] The company was founded in 2008 by George Wu under the name GoPlus in Ningbo, China, a furniture manufacturing hub located south of Shanghai. It was later rebranded to Costway in 2016.

Currently, this online platform offers more than 8000 products, and with over 10,000 factory partners and 20 warehouses globally, it serves more than 10 million customers every month. Besides its website, Costway also sells its products through online stores on major platforms such as Amazon, eBay, and Walmart.

2008
The company was founded by George Wu in 2008 under the name GoPlus  , in Ningbo, China, a furniture manufacturing hub south of Shanghai. Wu recognized the growing demand for furniture shopping online. The company started small but quickly grew to become one of the leading online furniture retailers in the industry.

2009
The company's history is quite impressive. In 2009, the company opened its office in California, and the next year, it took its first step in the international market by opening three purchase bases in China.

2011
In 2011, the firm established two more warehouses in New Jersey and Kansas, USA.

2012
In 2012, GoPlus established stores on third-party online retailer platforms, Amazon and eBay, making it one of the first online sellers on Amazon.

2013
In 2013, it entered the European market with its warehouse in Hamburg, Germany.

2014
In 2014, GoPlus further expanded its international operations by opening an office and warehouse in Moscow.

2015
In 2015, the company established its warehouse in Ipswich, UK.

2016
In 2016, GoPlus was rebranded to Costway with its online store, directly selling products to customers.

2017
In 2017, Costway opened a new warehouse in California, USA.

2018
In 2018, the platform restructured its online stores in the UK and Germany and opened an online store in Canada. In early 2018, Costway faced a significant challenge when its U.S. online store was hit by a fraud ring, leading to a drop in revenue. The company saw its fraud rate soar, bank declines increase, and it enrolled in Visa’s Excessive Chargeback Program (ECP). The dire circumstances led to a drop in revenue and with a chargeback rate between 14%-16% and less than half of the orders being approved.

However, the company quickly turned things around by opting for Riskified's payment gateway-recommended, AI-powered chargeback guarantee solution, which reduced the fraud rate, met Visa's acceptable thresholds and boosted the approval rate to make up for lost revenue. Costway opted for Riskified’s fraud protection and experienced unsuccessful attempts of 1,300 fraudulent checkouts.

2020
In 2020, Costway expanded its operations by becoming a supported supplier for DSM Tool, enabling it to offer dropshipping services to its customers.[3] However, the company faced a setback in June 2020 when the U.S. Consumer Product Safety Commission recalled 16,000 infant and child double strollers sold by Costway due to concerns over entrapment and strangulation. The recall affected three models of strollers that were sold on Amazon and Costway's website between 2016 and 2019. Fortunately, there were no reported injuries related to the strollers. Costway took swift action to address the issue and offered full refunds to all customers who returned the recalled strollers.[9] The incident demonstrated the company's commitment to customer safety and satisfaction.

Products and Services
Costway offers a wide range of furniture products, including sofas, chairs, beds, tables, and more. The platform's catalogue features products from a variety of brands and designers, providing customers with a diverse selection to choose from. The company's collection of products comprises multiple categories, including home, garden, sports and hardware equipment, auto parts, DIY projects, business, and industry products.[16][19] outdoor accessories, baby and toddler supplies, pet supplies, toys, renovation essentials, and smart and heavy machinery.[20][21][22]

In addition to offering a wide range of products, Costway also produces goods but retails products in its online stores. Managers at Costway either search for suppliers themselves or permit companies producing different household appliances to label their products with the name “Costway” and supply it to the company’s warehouses. The company then delivers the products to customers who place orders in their online stores. Most of the suppliers of Costway are different Chinese companies.[2][5] This online platform also provides a range of services to make the shopping experience as seamless as possible. These services include free shipping on all orders, a 30-day return policy, and exceptional customer service.

Partnership
The company operates in the U.S. and Canada and has expanded to other countries, including the United Kingdom, Italy, Germany, France, Poland, Spain, Austria, Belgium, and Australia. Costway has also formed partnerships with several companies, including Amazon, Target, Walmart, eBay, Wayfair, Homedepot, and Wish.

Technology
Costway is at the forefront of the latest technology trends, using its patented smart home technology to revolutionize the shopping experience for its customers. [26][27]By incorporating AI/VR mobile applications online and offline tools, they provide an advanced and seamless shopping experience. With the help of AI chatbots, they are able to provide quick and accurate responses to customer inquiries in real time. Additionally, their use of AR technology allows customers to view products with a 360-degree zoom capability, giving them an even better sense of the product before making a purchase. The company also offers customers a unique shopping experience through their augmented 360° VR showrooms, which are available at their experience centers. This allows customers to browse and shop in a fully immersive environment, making for an unforgettable shopping experience.

Subsidiaries
Costway has several subsidiaries, including Goplus, Relax4Life, Fantask, Dreamade, Gymax, Honey Joy, Powerstone, Tangkula, and Superfit.[2]