User:Aiswarya Pilla/sandbox

Introduction
The existent pandemic has already created havoc in the course of the very life. Various studies on designated executives have shown the economic conditions in the stated ventures. However, these executives play a key role while extracting the solution during the Covid-19 pandemic. The Board of directors, as well as the executives, can use their wisdom to help the businesses grapple with the challenges of a lifetime due to the epidemic. Covid-19 is demanding the executive leaders alter decisions regarding employees and organisations. Conventional venture value categories are unable to exist in the existent global situation. Therefore, executives are ought to consider distinct criteria for decision making during a global epidemic. As the strategic decisions are what will take the organisations out from the boat of a global epidemic.

Core executive roles of IT industry in the United Kingdom
Before knowing about the probable challenges to the Information Technology industry during the Covid-19 pandemic in the United Kingdom, it is essential to be aware of what these executives do. In the Intellectsoft: Software Development Company, IT executives administer the attributes as well as the production of the tech domains or departments. The hierarchy like the management department informs and updates them with the necessary concerns and progress (Brännström et al. 2018, p.645). The IT executives also deal with the required information and part it with the other senior hierarchies. This is intended to produce a wide picture of the technical operations, and how they are supposed to fit in the overall processes.

In the given context, where a global pandemic has already affected the world economy in a larger way, the executives’ roles and decisions emerge significantly. The global epidemic has created considerable pressure and urgency on the tech executives, which has witnessed wider challenges in the past few months. However, the executives are striving to adopt newer styles so that the security of employees prevail and also the innovation remains. Some of the key roles taken by the IT executives during the Covid-19 pandemic are briefly analyzed.

a) Executives are preferring the security and care for people - The executives’ first and foremost role during the Covid-19 has been to take care of its employees. In this regard, the executives display empathy and flexibility towards their people. Executives are providing pliable work arrangements such as working remotely, pliant working shifts and managing absenteeism. Also, the executives play a distinct role to design the support model for working from home. Along with this, the leading company is committed to altering policies for employees being contracted to the coronavirus. This has supported the employees by not worrying about their lost pay.

b) Executives are striving to go beyond the technology to make the work from home feasible - The unanticipated shift of employees to work from home has created chaos overnight. As the sudden shift witnesses various issues and challenges, like inadequate videoconferencing because of poor internet connections. Therefore, several executives have taken the initiative to adapt additional license and upgraded network to maximize the access. It can be said that tech is only an enabler. What makes the roles of executives significant is their striving to make a cultural change during the global pandemic.

c) Adopting the pristine styles of working - The Covid-19 situation has changed the very way of working style for the past few months. Because of the changed working style and behaviors, several employees face difficulty to use things effectively (Banks & O’Connor, 2017, p.654). In this given scenario, executives, therefore, are endeavoring to provide guidance over the training and tools. The executives focus to invest in behavioral nudging techniques, upgraded seminars, and others. Collaboration elements such as Skype, Zoom, WebEx- all these are widely used by the executives to offer integrated communication.

d) Stabilizing the operations and systems - Enormous shifts in the IT industry have come up with unprecedented strains on the United Kingdom’s leading IT hub, Intellectsoft. The internet providers in the most affected areas are witnessing the degradation of service because of the workload from remote employees. The lead schedules of infrastructure elements like storage, servers are also lengthened. In this scenario, the executives are attempting holistic initiatives to determine that the operation runs smoothly under difficult situations. Also, they are using the scopes to upgrade the capacity as well as secure the license. These are done by the executives to ensure the ease of running the core operations.

All the roles and initiatives being taken by the executives during the Covid-19 pandemic are therefore to help the people and employees. Using the systems, the employees are greatly benefited without much worry.

Challenges of the core executive in an IT industry
a) Effectiveness

Core executives have faced several problems for this Covid-19 situation. Executives have faced some extra challenges that have influenced the whole IT industry as well as intellectsoft company in the UK marketplace (Geurtset al.2020, p.1).Core executives have faced a challenge regarding the effectiveness of this above-mentioned company. Employees have faced many issues during this Covid-19 situation. Time management is the main problem that has faced by the intellectsoft company in the UK marketplace. Many employees have not wanted to come to the company during this situation. That is why the given task that has provided by the clients has not completed by the employees. The company has missed the deadline for these given tasks that have provided by the clients. However, core executives have faced a challenge to improve the effectiveness of this company for running smoothly in the UK marketplace.

b) Managing stakeholders

During the Covid-19 situation, it is also a part of the challenge that has faced by the core executive for running the company in the specific marketplace. Stakeholders have invested some amount for the successful completion of the project within time. However, in this situation, it is not possible to complete the given task within the deadline (Shawand Eichbaum, 2017, p.120).Therefore, stakeholders have created some pressure on the core executives of this specified company. It is quite natural that stakeholders have only worried about their investments that have provided to the above-mentioned company for some profits. The company is not able to provide that much of share that stakeholders have expected from this above-mentioned company in the UK marketplace. However, this type of challenge has faced by the core executives inside the above-mentioned company in the U.K marketplace.

c) Set objectives

During this Covid-19 situation, employees are not able to come to the office. That is why the above-mentioned company is not able to meet the objectives of the company that have specified at the starting of any year (Eichbaum and Shaw, 2019, p. 26).The company has not fulfilled the requirements of the clients in the UK marketplace. This situation totally hampers the company objectives that are required for running any company in the specific marketplace. Core executives are not able to specify the goals as well as to maintain the employees in a proper way.

Mitigation
All the above-mentioned problems need to be diminished by the core executives of the specified company in the UK marketplace. Core executives have solved the issue regarding effectiveness by providing the work from option to the employees of this company. Then employees have done the allocated work based on the client’s requirements within time (Alaparthi and Thakare, 2020, p.213). On the other hand, the company has provided transports to the employees who have stayed beside the company. Those employees have provided better outcomes based on the given job. By maintaining these above-mentioned options employees are able to provide a better result to the clients during this Covid-19 situation. Client’s satisfaction is the main motive to continue any company in a specific marketplace.

Core executives have also faced the problems that have occurred by the stakeholders. Stakeholders have got some profits based on the work performance of the employees inside an IT industry. Employees have maintained some restrictions during the process of the job. This procurement kit for the Covid-19 situations has provided by the company. This helps to improve the safety of employees as well as the reliability of the employees while performing any task. Better work performance as well as better outcomes provide clients satisfaction based on the requirements. Client satisfaction provides more profits depending on the better outcomes that have earned by the company in a specific marketplace. More profits help the company to provide accurate shares to the stakeholders based on the investment that has provided in this company. This solution helps to achieve the objectives of the IT industry in a specific marketplace (Pierre, 2020, p.478).Employees have provided more effort to achieve the goals of the company during this Covid-19 situation.

Conclusion
In this part, a brief discussion of the roles, challenges as well as mitigation way of the core executives have been briefly described to understand the position of the above-mentioned company in a specific marketplace. Several challenges have faced by the core executives while running any company in the UK marketplace. The above-mentioned company has provided some efforts to mitigate these problems or issues that have faced during this Covid-19 situation in the specific marketplace. This mitigation way helps to achieve the objectives of the company in the UK marketplace.