User:Ajcollier7

ajcollier7 is a freelance writer in Chattanooga TN who serves as the communications manager at Collier Construction.
Collier Construction is a residential (and light commercial) construction company specializing in sustainability. Collier has developed smart business practices that have dramatically set it apart from the status quo within the construction industry.

Because Collier has pioneered sustainability in Chattanooga's residential construction market, and because it has developed a highly innovative business strategy, I am compelled to write and develop a wikipedia entry on the company.

As the communications manager, I am always looking for ways to communicate with potential customers and stake-holders (community leaders, code officials, The Chattanooga Green Committee). With various outlets (i.e. website, e-newsletter, advertising and the CTFP) comes various messages. As part of any well-rounded communications strategy there must be a balance between information, persuasion and dialogue. Perhaps the most effective form of communication is persuasion. However, I think it is vital to back up ad claims with a body of information that stands on its own two feet.

Wikipedia strikes me as an opportunity to create a well-crafted body of reliable information without a tone of persuasion or dialogue. Much of the information is already published (chattanoogan, CTFP, collierbuild.com...), however it is buried in endless Google searches and Collier's dense website, a website that receives attention for its portfolio, not its ability to impart reliable information.

The article outline is as follows:

Overview

User:Ajcollier7/Collier Construction