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Sexualization

The idea of sexualization is to give something a sexual role. In the media sexualization gets advertised by companies that are trying to promote something or someone. They don't always promote the equality in gender when they are advertised though it may seem like they do. The sexualization in advertisements may matter to some people but others it may not. Women showed lower product attractiveness and purchase intentions toward products presented with sexualized female models than with neutral ads, whereas men were unaffected by ads’ sexualization. Studies have shown that men are less likely to buy something based off the sexualization of the advertisement. The women on the other hand based their purchases off of how the ad was presented whether it was showing sexualization or not showing it at all. Some men would purchase products based on the sexualization and how the product was presented with women in it. Especially men with higher hostile sexism showed more purchase intentions after viewing female sexualized ads than neutral ads. Whereas women would not buy those products due to negative emotions toward the products that advertise the sexualization. It definitely has an impact on the way that women view each other after seeing the ads.

The objectification of females in media is transmitted directly and indirectly. The objectification is most popular in females that go to a four-year college. Women are displayed frequently as sexual objects on both Four-Year Party and College Nationwide. The idea of women being considered objects in colleges is an awful thing that can emotionally destroy a woman. In some colleges people will find pictures of the women at the school in a swimsuit not showing their face and people will think of that girl as an object instead of the person that she actually is. The women in these photos won't say their names but they will post the picture online to get likes and see the comments about how good they look. The women’s faces are rarely shown, and many times the women’s backs are to the camera. By not naming the women, showing them without clothing, and focusing on their sexualized body parts rather than their faces, the women are viewed as objects of desire not as individuals. The way the female body is used as an object in the media is sometimes bad because people will use it as a gift that they have to earn or that they will pass around to each other.

Most movies and tv shows show women as an object. The ideal female beauty is the fit, young, and thin women that is seen in the media and on tv. Media effects research has confirmed that sexualizing media exposure can negatively affect preteens’ body image and sexual development. While there is a link between sexualizing content and adverse outcomes such as self-objectification and body dissatisfaction, an interest in sexual media content is a normal part of healthy sexual development during the preteen years. As young women watch these shows and movies, they start to worry more about their body image than anything. Some will go as far as even starving themselves to get the right image as the women they see on tv. To what extent do sexual content, appearance-related content, sexual objectification, and objectification occur in Flemish preteens’ favorite TV shows? And how are these different types of content related to gender roles? Seeking to address these questions, this article reports on a quantitative content analysis of 24 episodes from five TV shows popular among Flemish preteens. Through these studies it has been proven multiple times that the shows and movies teenagers are watching are setting up for women to think of themselves as objects.