User:Ajp624/Live for Now/Bibliography

Brannon. “Case Study: PepsiCo & Kendall Jenner's Controversial Commercial.” Astute, 21 Feb. 2020. Retrieved November 7, 2022.


 * This secondary source discusses the "Live for Now" commercial from an independent perspective. It is approached from a case study perspective, providing details of what happened in the incident, who was involved, and the public reaction to this crisis. It is reliable, because it is based on statistic facts and numbers that have been found through research

Victor, Daniel. “Pepsi Pulls Ad Accused of Trivializing Black Lives Matter.” The New York Times, The New York Times, 5 Apr. 2017. Retrieved November 7, 2022.


 * This secondary source comes from a very well-known publication: The New York Times. It discusses Pepsi's response to the crisis following public backlash.

Allan, David, and Donna Falgiatore. “Pepsi ‘Live’ and Learn: All Publicity Is Not Good Publicity.” Sage Business Cases, Jan. 2018. Retrieved November 7, 2022.

Smith, A. (2017, April 5). Pepsi pulls controversial Kendall Jenner ad after outcry. NBCNews.com. Retrieved November 7, 2022. Retrieved November 7, 2022.
 * This secondary source is a case study written by public relations professionals at Sage Business. This piece provides insight on the history of Pepsi as a company, the use of celebrity spokespeople, and Kendall Jenner's involvement in the "Live for Now" crisis.


 * This source is secondary, and it comes from a well-known news organization: NBC. It was written around the time of the crisis and provides substantial examples of public outcry following the incident, including a plethora of social media posts.

Dan, A. (2020, October 19). The Pepsi-Kendall Jenner ad is a cautionary tale about the rush to in-housing. Forbes. Retrieved November 7, 2022.


 * This secondary source addresses how the Pepsi crisis has the potential to influence future public relations responses. It is reliable, because it is from Forbes and the author is an experienced advertising and marketing professional.

Doze, M. (2017). Misreading the Rhetorical Situation: An Analysis of the Kendall Jenner Pepsi Commercial. Emory University.


 * This educational piece provides a scholarly analysis of the Pepsi crisis from an outside perspective. It provides cultural context around the time of the scandal.

Taylor, K. (2017). Pepsi CEO reveals her surprising response to controversial Kendall Jenner AD. Business Insider. Retrieved November 7, 2022.


 * This secondary source provides direct quotes from the CEO of Pepsi in response to the crisis. It is from a reliable source, Business Insider, and it was written by one of the organizations senior correspondents.

Hogan, M. (2017, April 5). Kendall Jenner ad uproar 'shows how far Pepsi has fallen,' marketing exec says. CNBC. Retrieved November 7, 2022.


 * This secondary source provides a discussion on the effects of the Pepsi crisis from marketing professionals. It compares the situation to other companies, and it additionally gives quotes from Pepsi's spokesperson in response to the scandal.

Editors, B. (2020, April 30). Kendall Jenner. Biography.com. Retrieved November 7, 2022.


 * This is an unbiased biography that provides verified facts about Kendall Jenner. It is useful, because it gives context to the main celebrity involved in the Pepsi scandal. This gives context about her life before the crisis.

Ridder, M. (2022, September). Topic: PepsiCo. Statista. Retrieved November 7, 2022.


 * This site contains statistical data regarding Pepsi's current sales in 2022. Four years after the crisis, it is interesting to see how the company has done financially since the public outcry in 2017. Statista is a reputable source for numerical data on a variety of subjects.

Mission & Vision. PepsicoUpgrade. (n.d.). Retrieved November 7, 2022.


 * This is a primary source from the PepsiCo website. It is useful for this article, because it gives insight to the company's mission and values. Having this information will allow readers to have context about the company apart from the "Live for Now" crisis.

BBC. (2017, October 2). Kendall Jenner 'feels bad' after Pepsi Black lives matter advert controversy. BBC News. Retrieved November 7, 2022.


 * This secondary source comes from a reliable news organization, BBC. It addresses Kendall Jenner's personal response to the crisis.

Webdeveloper. (2017). Pepsi's Kendall Jenner AD: Communication gone wrong. Pepsi's Kendall Jenner AD: Communication Gone Wrong|Marketing|Case Study|Case Studies. Retrieved November 7, 2022.


 * This secondary source comes from a government, non-profit website that specializes in business management research. This piece provides an in-depth analysis of the "Live for Now" crisis including an abstract description, case details, and excerpts.

Frankel, J. (2017, April 5). ''Kendall Jenner joins the protest in New Pepsi Video feat. Skip Marley's 'Lions'''. Billboard. Retrieved November 7, 2022.


 * This secondary source from popular entertainment source, billboard.com, addresses the significance of the music used in the "Live for Now" advertisement. It connects the video's intended message to the song 'Lions' and other elements of the video.

Kane, J., Bock, B., & Jovhie. (2022, September 16). Pepsi (History, Marketing, Variations & commercials). Snack History. Retrieved November 7, 2022.


 * This article includes a detailed history of Pepsi advertisements. It provides examples of previous campaigns, which is helpful in terms of developing background knowledge of the company's advertising techniques.