User:Akshaya Sreenivasan/sandbox

Shrihari (Hari) Sridhar is the Senior Associate Dean and holds the Joe Foster `56 Chair in Business Leadership at Mays Business School, Texas A&M University. He is the editor-in-chief of Journal of Marketing. Dr. Sridhar’s research focuses on the financial and socio-economic impact of marketing strategy, and the causal effects of marketing interventions. His research covers [[sales]], healthcare, education, media markets, and online/mobile platforms.

Research
Dr. Sridhar is currently serving as the the Editor in Chief of the Journal of Marketing, and has served as Associate Editor and Area Editor at leading journals including Journal of Marketing and the Journal of Marketing Research. His work has appeared in publications such as Journal of Marketing, Journal of Marketing Research, Marketing Science, Quantitative Marketing and Economics, and he has been a finalist for the Marketing Science Institute/H. Paul Root Award, and the Paul Green Award. Dr. Sridhar’s research is also featured in Aviation Week, Booz & Co., Forbes, Fox News, Harvard Business Review, Houston Business Journal, Houston Chronicle, National Public Radio (NPR), Reuters Inc, and Sloan Management Review.

Dr. Sridhar’s research was recognized with the Rajan Varadarajan Award for Early C areer Contributions to Marketing Strategy Research in 2014, and he was chosen as Marketing Science Institute (MSI) Young Scholar in 2013, and as an MSI Scholar in 2020. He has been recognized by Texas A&M University as a Presidential Impact Fellow and a Chancellor’s EDGES Fellow for his scholarly research impact.

Books

 * Best, Roger, Vikas Mittal, and Shrihari Sridhar (2023), Market-Based Management, seventh edition.
 * Palmatier, Robert W. and Shrihari Sridhar (2021), Marketing Strategy: Based on First Principles and Data Analytics, Bloomsbury, second edition.
 * Mittal, Vikas, and Shrihari Sridhar (2021), Focus: How to Plan Strategy and Improve Execution to Achieve Growth, Springer

Selected publications
a. Finalist, Paul Green Award, Journal of Marketing Research. b. Distinguished Winner [https://www.ama.org/ama-ebsco-annual-award-for-responsible-research-in-marketing/ AMA-EBSCO-RRBM Award for Responsible Research in Marketing] (2020), “Improving Cancer Outreach Effectiveness Through Targeting and Economic Assessments: Insights from a Randomized Field Experiment,” Journal of Marketing, 84(3), 1-27. Finalist, AMA/Marketing Science Institute/H. Paul Root Award, Journal of Marketing. Finalist for AMA-EBSCO-RRBM Award for Responsible Research in Marketing Financial Times Responsible Business Education Award.
 * Sridhar, Shrihari, Cait Lamberton, Detelina Marinova, and Vanitha Swaminathan (2023), “JM: Promoting Catalysis in Marketing Scholarship,” Journal of Marketing, 87(1), 1-9.
 * Mittal, Vikas, Kyuhong Han, Ju-Yeon Lee, and Shrihari Sridhar (2021), “Improving Business-toBusiness Customer Satisfaction Programs: Assessment of Asymmetry, Heterogeneity, and Financial Impact,” Journal of Marketing Research, 58(4), 615-643.
 * Shi Huanhuan, Rajdeep Grewal, and Shrihari Sridhar (2021), “Organizational Herding in Advertising Spending Disclosures: Evidence and Mechanisms,” Journal of Marketing Research, 58(3), 515-538 *
 * Chen, Yixing, Vikas Mittal, and Shrihari Sridhar (2021), “Investigating the Academic Performance and Disciplinary Consequences of School District Internet Access Spending,” Journal of Marketing Research, 58(1), 141-162.
 * Grewal, Rajdeep and Shrihari Sridhar (2021), “Toward Formalizing Social Influence Structures in Business-to-Business Customer Journeys,” Journal of Marketing, 85(1), 98-102.
 * Mittal, Vikas, Shrihari Sridhar, Roger Best (2021), “To Cut Costs, Know Your Customer,” MIT Sloan Management Review, 62 (1), 11-13
 * Chen, Yixing, Ju-Yeon Lee, Shrihari Sridhar, Vikas Mittal, Amit Singal and Katherine McCallister