User:Alake01/sandbox

BostInno
BostInno, New England’s fastest growing online media property, was founded in 2008 as a community startup blog by CEO and Co-founder of Streetwise Media, Chase Garabino. It was relaunched on December 7, 2009 as a news platform covering Boston’s latest innovations. Now, since the fall of 2010, BostInno is all about reinventing city news online owned by Streetwise Media. BostInno headquarters currently resides in Faneuil Hall in Boston. This startup company has a “post modern” culture in its office that allows for and creates an environment that fosters internal innovation. BostInno believes that innovation does not stop at advances in technology but all that is new and transforming for the better. Their website includes news categories such as Tech, City News, and Education.

History
BostInno was created in 2008 in Boston, Massachusetts as a blog hotsed on WordPress. It later had its time as a wiki and then a Twitter aggregator. BostInno re-launched on December 7, 2009 and became a news platform for the “hub of the universe,” Boston, as a flagship property of Streetwise Media, co-founded by Chase Garabino. Since fall of 2010, BostInno has been dedicated to covering city news in a new way online.

About
BostInno is an online news property focused on covering local innovation across all industries, not just technology. The team at BostInno is made up of a fast-paced and opinionated editorial team as well as guest contributors and community publishing platforms. Its goal is to build and connect a community that engages its audience in discussion about the latest innovation in the city. It now reaches over 1 million people a month.

BostInno is the first flagship property of Streetwise Media, which also owns InTheCapital, based in Washington D.C. BostInno is the fastest growing news property in New England.

BostInno currently has 15 media professionals on the team. The work environment of the office is casual and fun but always professional. The staff includes an editorial team, marketing, business, and sales professionals, and web developers. The startup does host interns as well.

-In December 2011, BostInno had 500k unique page views, marking 10x growth from January 2011. -It has over 30,000 fans and followers on social networks -It was voted #1 Startup in Boston by The Next Web in 2011

The Audience
BostInno reaches over 1 million people a month. The news platform has an audience composed of 60% males and 40% females. Their average household income is $107,819 and their average age is 41. BostInno’s audience is compiled of some of the most affluent and influencial people in Boston.

Content is geared towards work, buzz, and play. Most of the content on the site is work related, covering the innovative business news in Boston. Buzz and play articles focus on anything from the latest happenings in the city to funny videos and popular trends.

Channels and Sponsored Content
BostInno allows “Channel Partners” to publish content on their website. It allows companies to focus on their message while BostInno creates their audience. Channel content can include branded articles and images. Content is unlimited for these partners. The editorial team at BostInno will guide Channel Partners and approve the content that is posted. Some articles by Channel Partners are featured on the homepage of BostInno and the others are located under the company’s own page.

Sponsored content on BostInno includes series and sections, events, and career postings. A sponsored content series allows companies to be recognized in posts over a certain period of time. BostInno also offers display and newsletter advertising. A sponsored content section allows companies to be recognized in a specific area of content on BostInno (Buzz, Tech, or City Life) for a month.

Careers on BostInno launches in June 2012. It automatically creates a channel for companies. These companies can post for and engage with job-seeking professionals and influencers.

Event sponsorship includes monthly meet-ups and pillar events. These incorporate personal engagement and online branding targeted for specific audiences. BostInno meet-ups reach 300-700 Boston professionals and even more online. Pillar events draw in up to 2,500 people with a specific goal or theme in mind.

Sponsors and Advertisers
BostInno sponsors include Microsoft New England Research and Developmental Center, Digitas, Magners, Harpoon Brewery, Narragansett, fama PR, turnstone, Uber, Grasshopper, Where, gazelle, and HubSpot

Social Media Outlets
BostInno reaches out to people via social media outlets such as:

Twitter:
BostInno has five twitter handles. Each handle is designated for specific content such as sports, education, hub, tech, and buzz.

@BostInno—all areas of content, geared more towards buzz and most popular content @BostInnovation—geared towards an audience that enjoys more tech and business news @BostInnoSports—sports news @BostInnoEdu—latest on education, colleges, and more @BostInnoHub—city news and buzz

LinkedIn:
BostInno uses LinkedIn to reach out to professional audiences. Their LinkedIn group contains discussion posts and links to business related material.

Google+:
BostInno’s Google+ page is geared towards posting photos and articles about the latest technology and business innovations. It is similar to their Facebook page, however aimed at targeting a different, older and more professional audience.

Facebook:
BostInno utilizes Facebook to attract traffic to the site. On their Facebook Page (BostInno) all things debatable, hot, about celebrities, photos, videos, and colleges and universities are posted here.

Youtube and Flickr:
BostInno uses these to collect all photos and videos that they use