User:Alan Liefting/Articles/Clean green New Zealand

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The phrase "Clean green New Zealand" is often used in describing the country and is also used as a marketing tool. Whether it is justifiable is often debated academically, by government and by the popular media.

Origins
The phrase is thought to originate in the mid 1980s around the time of the sinking of the Rainbow Warrior and the establishment of New Zealand's nuclear-free zone. It has since entered into media lexicon as being representative of New Zealand image and also of dubious veracity.

Use as a marketing slogan
Tourism New Zealand