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Graphic Revival is an American apparel brand that focuses on sustainability by upcycling second-hand or off-price graphic t-shirts that are heading into the landfill. It was created in 2019 as an alternative to the fast fashion industry focusing initially on graphic t-shirts. Joining other rising sustainable brands such as The Renewal Workshop, Reformation, and TRMTAB, they are perpetuating a circular model in the fashion industry; one of the top five polluting industries in the world. Their mission is to Transform & Protect; meaning transforming apparel heading to the waste stream and protecting the environment. Graphic Revival also donates a portion of all sales to environmental causes.

The company was co-founded by Kathryn Price and Amy Lane, who initially met working for an experiential wilderness program for youth at risk.