User:Alata111/sandbox

Ali Ataei
Born in Mashhad, Iran in 1965, Ali Ataei is an expert in marketing, branding and new product development. In 2008, he created the world’s first Fruit Coffee instant drink called INO.

Ataei was determined to succeed from a very early age. He is fiercely independent and soon attended Claremont boarding school located in East Sussex. He became Head boy in his last 2 years at Claremont.

He completed his studies there and went on to achieve A levels in Physics, Pure Maths and Statistics at South Thames College based in London.

Ataei continued with his studies and completed a degree at the prestigious King College University where he achieved an honours degree in Physics and Computer Science.

In 1987, Ali Ataei, Co-founded Talkland’s 1st branch in New Kings road, London, one of UK’s first mobile retail outlet chains, Talkland became a major player in the mobile phone industry and was later acquired by Vodafone in 1996.

From October 1993 to September 1997, Ali Ataei joined the family business, Ataei Enterprises.

At the time, it was a well-established company in the automotive sector with a long history in automobile agency and dealerships for the province of Khorasan.

In 1998, Ataei was responsible for founding Aqua mineral water, known for it’s innovative packaging and a lifestyle brand within the industry later to be sold in 2005.

In 2006, He founded Funki Life and created the 1st “Corn in a Cup” concept in the UK.

In 2007 Ataei was commissioned to produce a retail instant coffee brand on behalf of Viva Coffee GmbH. He designed and created their global instant coffee brand and packaging gaining his insight into the global coffee market.

Later In 2007, he came up with the idea to produce world’s first Fruit Coffee by fusing organic fruit and coffee beans together in a process he named Superfangled™, he became the pioneer in producing world’s first “Fruit Coffee” instant drink and creating a new sub-category in the coffee market.

During 2008 to 2010, He optimised the process and taste profile of Fruit Coffee in three varieties, designed the innovative packaging and created a brand “INO – Coffee With a Twist” to launch world’s first fruit coffee in the UK in partnership with United Green.

INO – Coffee with a twist
1.1	INO is a lifestyle brand created for the launch of world’s first Fruit Coffee instant drink.

1.2	The idea of fruit coffee originated by taking organic fruit and coffee beans then fusing them together via a process which Ali Ataei calls SuperfangledTM

1.3	In 2008, INO was brought together. By 2010, the process and formulation of the product was fully optimised.

1.4	Varieties

There are currently 3 varieties of fruit coffee available including Apple Coffee, Strawberry Coffee and Pineapple Coffee.

1.5  Introduction

INO World was officially co-founded in 2011 by Marketer, Branding consultant and innovation visionary Ali Ataei who is currently the CEO of the company.

Ataei came up with the idea of Fruit coffee and how to fuse fruit and coffee beans together in the process, the packaging and the overall brand image. He is the driving force behind INO – Coffee with a Twist, INO fruit coffee is the world’s first fruit coffee and is the first FMCG product to be launched exclusively online through the company’s website www.INOholics.com INO is set to launch in supermarkets at the end of October 2012.

1.7 Logo 1.8 Health Effects

INO can be consumed without the necessity of adding milk or sugar. Each stick contains just 9.5 calories per serving. It is also sugar free, fat free and contains no traces of salt.

1.9 Social responsibility

INO – Coffee with a Twist will benefit from having official Rainforest Alliance certification. This Rainforest Alliance Certified™ seal can be found across the world on a number of products.

This includes coffee ensuring INO uses only those coffee plantations which addresses whole-farm sustainability.

This signifies once farmers comply with the official certification standards, they are able to sell all appropriate crops as Rainforest Alliance Certified.

--Alata111 (talk) 13:33, 29 May 2012 (UTC)