User:Aleciacom/sandbox

alecia.com is an American e-commerce company based in Nashville, Tennessee.

Founded by Alecia Vimala in 2016, the small start-up is the first shoppable video based social platform of its kind. “When You Live Better, Someone Else Does Too,” is the mantra behind alecia.com, a media, technology and social platform powered by proprietary technology that delivers lifestyle content customized to each user. The app which can be downloaded for free from users’ smart phones, tablets, smart televisions and gaming consoles, delivers on-demand video content spanning cooking, home décor, fitness, beauty, style, wellness, sports, music and lifestyle topics.

Subscribers are able to watch healthy cooking shows and simply click to purchase any of the products or ingredients seen on screen; or watch DIY home renovations and get any of the home decor delivered right to their door. Upon signing-up, users complete a short profile indicating their interests, which can be amended at any time. From there, the technology does all the work identifying and displaying content on the user’s homepage that is only relevant to their specific interests.

Just like with other social networking sites, subscribers are able to connect with friends through the alecia.com app and tune into the same programming. They can even chat while they watch the same programming; as well as share posts about new recipes, workouts, shows, and music. alecia.com is monetized by its home service – a unique feature allowing users to click on any item, product or ingredient shown on the screen and have it shipped to their home, nationwide within three days.

History
alecia.com was founded in 2016 by Alecia Vimala, who initially created lifestyle videos out of her home for various businesses. Inspired by the need to educate and inspire people toward a healthier lifestyle, Vimala branched out and created alecia.com. Vimala created the proprietary technology herself and soon convinced investors to come on board. Within the company’s first year of launching, it had generated 137,000 subscribers just from its test markets. alecia.com has over 470+ productions of original content spanning cooking, baking, fitness, beauty, fashion, home decor, sports, talk, music and entertainment – all with the goal of helping viewers live better.

Products and Services
alecia.com’s product lines available at its website include a variety of food options, baking goods and utensils, health and personal-care items, home and décor, beauty care, fitness apparel and gear, books, kitchen items, tools, pet supplies.

Charities
alecia.com has established both a giving back and loyalty program. Each time a user shares his or her experience with a product purchased from one of the videos on social media, alecia.com donates funds to the charitable cause the user selected when he or she signed-up. Users also get credited with matching funds in their alecia.com account toward their next purchase.

Competitors
HSN QVC Amazon