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CASSY (Counseling and Support Services for Youth)
Rob Schoeben is the president of the non-profit organization CASSY (Counseling and Support Services for Youth). Schoeben has been a large aspect of the creation and sustenance of CASSY, present in the start up phase of the organization. In addition to his role as president of CASSY, Rob Schoeben aids in tech startups in California. .Schoeben founded CASSY, creating an organization with an aim to protect local students’ emotional and social well-being. CASSY employs strategies such as mental health awareness, counseling and crisis intervention in its strive to have a positive impact on young minds.

SV2
Related to his involvement in CASSY, Schoeben is a member of the board of the Silicone Valley Social Venture fund (SV2). SV2 is an organization that advocates philanthropy and facilitates large monetary donations. SV2’s goal is to enable multiple partners to act as donors, ultimately collecting larger donations than any one of the donors could contribute individually. The goal of the organization is to elevate communities through venture philanthropy. Rob Schoeben has been an active member of SV2 since 2012. Schoeben has recently been involved in the partnership between SV2 and the Partners in School Opportunity Innovation Fund and works as a member of SV2’s advisory team.

Work with Apple Inc.
Scheoben’s work with Apple Inc. products such as Final Cut Pro has been featured in news articles. Rob Schoeben’s Vice Presidency of Applications Product marketing indicated that when Apple Inc. launched Final Cut Express HD in May of 2006, he would be the person in charge of speaking with media, answering questions about the new software. Schoeben marketed the newest version of Apple Inc.’s editing software as a professional grade product, for less than a professional grade price. Additionally, Schoeben was involved in the marketing for Aperture, software designed for the convenient storage, editing and delivering of images. In 2008 Schoeben marketed the software as one trusted by professional photographers everywhere. Schoeben also used Aperture’s fair price and simple interface to market the product adequately. As the former Vice President of marketing for Apple Inc., Shoeben has spoken to numerous media sources about new products with aim to make each one appealing to potential buyers as well as to expand Apple Inc.’s popularity as a leader in computer technology. Rob Schoeben also had a hand in the marketing strategies designed around Apple Inc.’s iLife. As a part of the company in its earlier stages, Schoeben was present for the creation of many of the staple Apple products that users enjoy, even presently. Specifically, Schoeben marketed iLife as one of Apple Inc.’s new products that would help make users’ lives better and more organized. With the release of iLife in 2006, Schoeben employed his marketing skills and described the best part about iLife as being iPhoto, which would allow users to store, edit and share personal photos more efficiently. Working for Apple Inc. facilitated Schoeben’s understanding of a digital lifestyle. He has recognized that the concept of a digital lifestyle can be difficult for some to grasp, but suggests that it was a concept that he has been anticipating for many years.