User:Alexander okeke/sandbox

Alexander Ikemefuna Okeke is the CEO of RED & AXLA, specialized in Talent Management, growth strategy, PR consulting and entrepreneurship. The clientele includes actors, artists and musicians for which their professional interest and brand imagery is at the helm of his affairs. Alexander Okeke is also the Managing Partner of The Red Room. A company uniquely designed for hospitality services for Personal/Brand events and concerts with regards to creating top notch experiential engagement/protocol for personalities. Alexander is also the founder of a lifestyle retailing brand named The Company black strategically positioned as the one stop shop for all luxurious items of the color black. Alexander Okeke, born 3rd July 1981 in Lagos and graduated from the prestigious University of benin with a Bachelors degree in Botany. As an entrepreneur, he has always had a passion for entertainment in his teens by engaging in various social activities which included organizing and managing several high-profile events to rebranding and running some of the biggest hospitality clubs in Nigeria. Alexander is instrumental to the growth of the YBNL brand which sprung one of the biggest artistes in sub Saharan Africa named Olamide Adedeji (AKA Baddo) who has been awarded most of the entertainment award to recognize his musical prowess. He has worked with other talents including Photographers, Actors amongst whom are: Adekunle Gold, Lil Kesh, Veentage Band, Emily Nkanga, Adunni Ade, DJ Factor to mention a few. Alexander early career started with LVMH Moet Hennessy, where he was the Brand Representative for two (2) years before he started RED & AXLA CONSULTS. Alexander is also a passionate interior designer with a rich taste for artistic expression and most of all a luxury car enthusiast with an eye for the best automobiles money can buy. Notable achievement in his career has been manifest in his clear leadership and strategic execution of some of the biggest event in Nigeria which includes Olamide Live in Concert (OLIC 1-4), Rhythm Unplugged, Warri again (Lagos Edition) and Yaadadi comedy event by Ace comedian Ushbebe. Alexander’s decade long career as a Talent and brand manager, strategist and PR consultant within entertainment and set production industry has crystalized his name as the ideal partner with regards to the building of brand saliency and the differentiation required to shift market focus.