User:Alexandra.sanita/Popular Culture

Popular culture: (also called mass culture and pop culture) is generally recognized by members of a society as a set of the practices, beliefs, and objects that are dominant or prevalent in a society at a given point in time.

I am updating the popular culture article, specifically, adding a new section on social media's role in culture and revising the personal branding section. These sections will appear under the topic "sources" in the article that lists and describes the forms of popular culture. I wanted to discuss social media since it is now a part of an individuals daily life which affects our culture. I will be constructing this section adding in scholarly sources, updated information, and include examples that will connect to the reader. I have also attached images that reflects the topics and provide a brief description for each photo. Lastly, I will be revising the personal branding section as it has barely any information attached to it. Personal branding is a factor of social media since we want the public to view ourselves in a certain matter. Personal branding is an essential section to the popular culture article since it relates to the way we use, present, and utilize ourselves on social media platforms to create a reputation or brand.

Personal Branding
Main Article: Personal Branding

Personal branding "includes the use of social media to promotion to brands and topics to further good repute among professionals in a given field, produce an iconic relationship between a professional, a brand and its audience that extends networks past the conventional lines established by the mainstream and to enhance personal visibility. As celebrities online identities are extremely important in order to create a brand to line-up sponsorships, jobs, and opportunities. Influencers, micro-celebrities, and users constantly need to find new ways to be unique or stay updated with trends, in order to maintain followers, views, and likes. For example, Ellen DeGeneres has created her own personal branding through her talk show The Ellen DeGeneres Show. As she developed her brand we can see the branches she created to extend her fan base such as Ellen clothing, socks, pet beds, and more.

Social Media's Role in Culture
Main Article: Social Media

Social media is interactive computer-mediated technologies that facilitate the creation or sharing of information, ideas, career interests and other forms of expression via virtual communities and networks. Social media platform s such as Instagram, Facebook, Twitter, TikTok, and Snapchat are the most popular applications used on a daily basis for younger generations. Social media tends to be implemented into the daily routine of individuals in our current society. Social media is a vital part of our culture as it continues to impact the forms of communication used to connect with those in our communities, families, or friend groups. We often see that terms, emojis, or slang is used online that is not used in face to face conversations, thus, adding to a persona users create through the screens of technology. For example, some individuals respond to situations with a hashtag or emojis in text messages. In face to face conversations we do not respond with "smiley face" or "#bless" in response to a peer.