User:Alexandra et Ségolène JACMIN

History
FAÇON JACMIN is a Belgian fashion brand created by twin sisters, Alexandra and Ségolène Jacmin in 2016. Alexandra, based in Paris, and who trained at La Cambre and gained experience with fashion houses Martin Margiela and Jean-Paul Gaultier, is the creative director of the brand. Ségolène, with a degree in Civil Engineering is the entrepreneur behind the business. The niche of FAÇON JACMIN is to offer designs made solely from denim.

Japanese denim
FAÇON JACMIN uses Japanese denim, from the Okayama region, as it's core material. There are many advantages from using Japanese denim. Made from 100% cotton, the clothes have a high standard of quality and durability. This durability is due to the weaving process used. The process still uses traditional machines, allowing for a tighter weaving pattern to be created. In addition, the denim is coloured using natural indigo dye, resulting in varying shades of blue, the highlight of FAÇON JACMIN's collection.

Products
FAÇON JACMIN offers a wide range of clothing only for women. Alexandra, the designer, has focused on simple and elegant cuts and designs. The products are produced in Bulgaria, in a factory, specialised in handling denim, used by other luxury fashion brands Chloé and Balmain[1]. The Belgian twins support the Made in Europe campaign and the entire design and production process remains within Europe.

Collections
FAÇON JACMIN offer two collections in denim.

Timeless collection
One collection is focused on timeless designs, the idea being these pieces can be worn every season. These pieces include denim skirts, denim tops, jeans and denim jackets. This collection is available all year round and designs are added and removed throughout the year, creating a fluid collection.

Seasonal collection
The other collection changes and follows seasonal trends. The current seasonal collection is inspired by the male wardrobe, and is mixed with feminine silhouettes and shapes. Three unique pieces use embroidery as an artisanal technique, showcasing new techniques with denim.

Collaborations
NATAN x FAÇON JACMIN was launched in March 2018. A capsule collection of three pieces made from Japanese denim including two tops, one with a boat neckline and the other with a button closure feature, as well as a modern take on the denim jacket.

Timeline
·       May 2016 - launch of FAÇON JACMIN

·       February 2017 - won the award for Best Talent for 2016 by C'est du Belge/RTBF.

·       October 2017 - opening of the first FAÇON JACMIN studio in Brussels.

·       November 2017 - won the award for Best Emerging Talent at the Belgian Fashion Awards.[2]

·       December 2017 - FAÇON JACMIN's first fashion show in Paris to showcase their new seasonal collection, OUT OF THE BLUE 18.

·       March 2018 - launch of the collaboration between Belgian fashion house NATAN and FAÇON JACMIN.