User:Alexcookk/sandbox

Pathos: Pathos

"Ethos pathos and logos in Aristotle's Rhetoric: A re-examination."

With this understanding, Aristotle argues for the rhetor to understand the entire situation of goals and audiences to decide which specific emotion the speaker would exhibit or call upon in order to persuade the audience. Aristotle’s theory of pathos has three main foci: the frame of mind the audience is in, the variation of emotion between people, and the influence the rhetor has on the emotions of the audience. Aristotle classifies the third of this trio as the ultimate goal of pathos. Similarly, Aristotle outlines the individual importance of persuasive emotions, as well as the combined effectiveness of these emotions on the audience. Antoine Braet did a re-examination of Aristotle's text and in this he examined the speakers goal of the effect on the audience. Braet explained there are three perspectives of every emotion that a speaker is trying to arouse from the audience: the audiences condition, who the audience is feeling these emotions for and the motive. Moreover, Aristotle pointedly discusses pleasure and pain in relation to the reactions these two emotions cause in an audience member. According to Aristotle, emotions vary from person to person. Therefore, he stresses the importance of understanding specific social situations in order to successfully utilize pathos as a mode of persuasion.


 * How do I reference Braet if he doesn't have a wiki page?
 * Should I just reference Aristotle's Rhetoric, but I feel like there evaluation of it in this reference.
 * Does the plACEMENT MAKE SENSE? sorry for yelling.

Review from Sharon and Lauren

 * The point of the sentence is seen, but the wording may be too congested.
 * To reference Braet, maybe write in a simple sentences just explain who he is and why he's relevant to your topic.
 * The placement of the sentence is fine.

https://s3.amazonaws.com/academia.edu.documents/31177376/Higgins_Walker_2012.pdf?response-content-disposition=inline%3B%20filename%3DEthos_Logos_Pathos_Strategies_of_persuas.pdf&X-Amz-Algorithm=AWS4-HMAC-SHA256&X-Amz-Credential=AKIAIWOWYYGZ2Y53UL3A%2F20191003%2Fus-east-1%2Fs3%2Faws4_request&X-Amz-Date=20191003T024253Z&X-Amz-Expires=3600&X-Amz-SignedHeaders=host&X-Amz-Signature=32bce089b1a9fe595763acbf602e101f25948292dcdf2f55c06b5cb8e5644d6c


 * Pathos is not only appealing to emotions but also to identity, to culture 198
 * This includes underprivileged,
 * Also appeals to partnership 202

https://dergipark.org.tr/en/download/article-file/164133

The contemporary landscape for advertising is highly competitive due to the sheer amount of marketing done by companies. Pathos has become a popular tool to draw consumers in as it targets their emotional side. Studies show that emotion influences people’s information processing and decision-making, making pathos a perfect tool for persuading consumers to buy goods and services. Companies today contain current culture references in their advertisement and often times strive to make the audience feel involved. In this digital age, "designers must go beyond aesthetics and industrial feasibility to integrate the aspect of 'emotional awareness'". In other words, it is not enough to have a pleasant looking advertisement; cooperations are having to use additional design methods to persuade and gain consumers to buy their products. For example, this type of advertising is exemplified in large food brands such as Presidents Choice's "Eat Together" campaign, and Coca-Cola's "Open-happiness" campaign.


 * Does this makes sense? Because I had a hard time fitting it in.
 * Also does if have to do with the paragraph

Peer Review Max and Nana

 * your first sentence is strong, but the end of it is confusing and needs to be reworded
 * fixed spelling :)
 * Maybe move the last sentence because it comes right before an example that does not go with your sentence that much
 * the placement for the first sentence is solid and I do not believe you need to reference Braet