User:AlexisJavier.88/sandbox

Communication Policy is the merging of two essential concepts: communication and policy. According to Mwaura (1980)[1] and Udomisor (2009 in Udomisor and Akoje (2013)[2], communication policy refers to the “sets of principles and norms established to guide the behaviour of communication systems. They are shaped over time in the context of society’s general approach to communication and to the media. Emanating from political ideologies, the social and economic conditions of the country and the values on which they are based, they strive to relate these to the real needs for and the prospective opportunities for communication”. A framework that ensures the members and stakeholders of the organization of their roles and responsibilities as fully informed individuals and communication practitioners, this policy reflects not only the communication infrastructure[3] and channel but more on its supporting capability in the ‘systematic planning, development and use of the communication system, and its resources and possibilities, and for ensuring that they function efficiently in enhancing national development’ (National Resource Management and Environment Department, 2002).

References: [1]Maura, P. (1980). Communication Policies in Kenya, UNESCO. [2]Udomisor, I. W., and Akoje, S.P.E. (2013). Religion as a repository of Nigeria national communication policy. In New Media and Mass Communication, 16, 88-94. [3]Hirschman, A. (1958). International encyclopedia of communication. Retrieved http://www.communicationencyclopedia.com/public/tocnode?id=g9781405131995_chunk_g97814051319958_ss78-1 10.1111/b.9781405131995.2008.x [4]National Resource Management and Environment Department. (2002, April). Methodologies for Designing and Implementing Multimedia Communication Strategies and National Communication Policies. In  The Design and Implementation of National Information and Communication Policies for Sustainable Development in Africa: Issues and Approaches. A bilingual regional workshop conducted at Niamey, Niger