User:Alexleslie123/sandbox

= Emma Leger =

Emma Rose Leger is an Instagram influencer and blogger who was born and raised in Vancouver, British Columbia, Canada. She brands herself as a relatable, young, fashion figure to her 615,000 followers. She has collaborated with various fashion brands and has also released several clothing lines. She currently switches back and forth between her Vancouver and Los Angeles homes.

Early Life and Family
Emma Leger was born on October 21, 1996, and raised in Vancouver, Canada. She speaks fluent French, as her family is French Canadian. She has two sisters, Sarah and Olivia, and a cat named Pipa who she shares with her mom. Emma attended JCI Institute in Vancouver, where she completed a one-year Fashion Business and Creative Arts Program. After graduating JCI, Emma worked in retail, spent time volunteering in the fashion industry, and gradually built her social media following. She now lives in a heritage building in Vancouver and leases an apartment in Los Angeles.

Career
Emma Leger started her first blog, West Coast Kinda Girl, in 2015 to express her love for fashion, beauty, and travel. She no longer uses this blog and instead focuses on other forms of social media including Instagram, YouTube, and TikTok. She also has her own website where she posts business inquiries and blogs occasionally. Leger is considered an influencer for the fashion industry and consumers alike.

Instagram
Emma Leger’s main social media platform is Instagram, where she has 615,000 followers, and posts at least once a day. Leger has coined certain phrases such as ‘PFG’ (meaning pink feed goals) and ‘stunning queens’ that she uses frequently on her Instagram stories or in captions on her photos. She stays involved with her followers by answering direct messages about fashion, beauty, and life advice. She also frequently posts Q&As to give access into her everyday life experiences to connect with her followers.

Brand Deals and Collaborations
Leger has had brand deals with large fashion companies such as Revolve, Garage, and Set Active. She has also collaborated with smaller brands like Heavy Manners, Aureum, Frankies Bikinis, and many more. In addition, Leger has released clothing lines at Beginning Boutique, Call it Spring, and WAYF Clothing. These can all be found on her Instagram feed.

YouTube
Leger joined YouTube on July 9, 2010, and posted her first video June 14, 2017. Leger uploads lifestyle, beauty, and fashion videos for her 128,000 YouTube subscribers. She also takes her subscribers along with her for many of her travels, including when she visited Australia, South Africa, and several different fashion weeks around the world. Leger also frequently posts weekly or daily vlogs, and Q&A videos, where she updates her subscribers on her life.

Podcast
Leger co-hosts a podcast called ‘That’s So Sabotage’, with Nitsan Raiter and Sophie Suchan, two other Canadian influencers. The podcast was first released in January 2021 and is available on Apple and Spotify. They have released 28 episodes thus far where the three discuss fashion and beauty advice, how they have navigated the influencer industry, and share gossip about how they have ‘sabotaged’ their own lives.

TikTok
Emma recently joined TikTok. Here, she shares fashion, beauty, and lifestyle advice with some 65,000 followers. She also posts herself participating in different Tik Tok trends including popular dances, sounds, and transition videos.