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Faiza Seth

Faiza Seth
Faiza Seth (born 1 October 1977) is an American entrepreneur based in London. Faiza was born in Hyderabad, India to Tahir Abbasi M.D. and Tasneem Abbasi, and is the eldest of four children. After graduating from Northwestern University in Evanston, Illinois in 2000 with a Bachelor of Arts in Economics, Faiza moved to Hong Kong and worked on the Equity Capital Markets team at Lehman Brothers. After this, she co-founded Norwest Industries Ltd, an apparel sourcing and distribution business in Hong Kong. Following this, Faiza continued her education at Stanford University’s Graduate School of Business from 2004-2006 where she obtained her MBA. Faiza co-founded Casa Forma / London, an architectural and interior design firm headquartered in London in 2007. She also launched a charity, Soham for Kids, on June 14, 2010 which currently educates, provides nutritional meals, and healthcare free of cost to impoverished and orphaned children in a village outside of Hyderabad, India called Mallapur. She plans on expanding the organization throughout India and the and impoverished parts of Southeast Asia in coming years.

Career
Born in India and raised in the US, Faiza initially worked in finance, and took a demanding job at Lehman Brothers. Next came an MBA at Stanford, one of the world’s most exacting business schools, punctuated with a spell at Morgan Stanley.

As a motivated successful serial entrepreneur, a chance meeting with Luigi Esposito, the man who was to become her business partner in Casa Forma, resulted in a successful venture which is now expanding into the emerging BRICS economies.

Together, Faiza and Luigi possess a seamless blend of talents that makes them a formidable team. He is the creative mastermind who qualified as an architect in his native Brazil before developing a career as an interior designer, in London, including several years leading Ralph Lauren’s Home Collection. Faiza brings acute business skills, including marketing, and branding expertise which help to explain how, in less that four years, Casa Forma has grown to become one of London’s foremost interior design practices among the international elite.

Faiza is unequivocal about what differentiates Casa Forma from market rivals. The company takes a considered approach that results in optimizing the functionality of a space, and then designing it bespoke to a client's lifestyle, personal style, and tastes. The Casa Forma team offers a high level of service, and bespoke luxury design to the worlds most discerning clientele.

Recognition
Faiza Seth, Founder of Soham for Kids, has been shortlisted for the Asian Women of Achievement Awards 2011 and The Social and Humanitarian Award for her work with the Soham For Kids HOPE School