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Facebook Algorithms
Facebook Algorithms - a technological process that occurs within the Facebook Inc., and through which relevant content is allocated to users. In the technological sense algorithms are defined as “encoded procedures for transforming input data into desired output, based on specified calculations”. The principle of operation is a trade secret of Facebook company. Media scholars highlight that relevance criteria are determined by analyzing friend relationship, status update, post likes, shares, comments, and clicks. Facebook algorithms are used as a tool for social and political discourse but with main focus to online preferences and behaviour of certain individual, groups or communities based on their online behaviour, analysis of such behaviour and interconnected connections. Facebook algorithms distinguish between two main concepts: an echo chamber and filter bubble. These concepts gained popularity in 2016 after elections in the US and the UK.