User:Alexyuan58/sandbox

Overview
Songmont is a Chinese luxury leather goods brand, founded by Song in 2013. Songmont operates both online and offline, with flagship stores in Beijing, Shanghai, Chengdu, Nanjing, and Shenzhen. Since the inception in 2013, Songmont has established itself as a pioneering brand in the world of experiential bag design. Songmont draws inspiration from the rich legacy of the Orient, imbuing each of their pieces with the timeless wisdom and exquisite aesthetics of this cultural tradition. Their meticulous attention to detail ensures that every bag is timeless, crafted to harmonize seamlessly with its surroundings and reflect the innate beauty of the natural world.

Founders
Graduated from the Academy of Fine Arts at Tsinghua University, Songmont's founder, Song, has 16 years of experience as a user experience designer for international Fortune 500 companies; as a former design director at Google, she was responsible for the Gboard product with over 1 billion users.

As an associate Professor at the Design School of the Central Academy of Fine Arts, Songmont's co-founder, Jie Wang was the original designer of the sports icons for the Beijing 2008 Olympics and an expert in the modification group for the design of the mascots for the Beijing 2022 Winter Olympics.

Granny Team
The technical and craftsmanship support provided by mothers and the "granny team" is the creative culmination passed down through generations of familial love, and it's also an excellent manifestation of folk wisdom being applied to modern life scenarios.

Young Talents
The young talents from major universities and those returning from overseas studies who joined the team are brimming with enthusiasm to change industries and alter users' lifestyles.

Central Plains Aesthetics
Drawing inspiration from the cultural history and architectural aesthetics of the Han Chinese homeland in the Central Plains region, the essence of the Central Plains permeates through the realm of handbags, transcending both geographical and temporal boundaries, presenting itself in full.

Long-termism
In the increasingly diverse landscape of contemporary aesthetic expressions, we adhere to an observer's perspective rooted in "long-termism", extracting the beauty of classical Eastern philosophy that has been refined by time. We seek, within each individual's heart, the humanistic sentiment of "pine trees beneath the mountains".

Sustainable Act
Songmont is dedicated to create pieces with lifelong quality that promotes slow fashion and more sustainable purchasing habits.

Sustainable Packaging
Songmont commits to using eco-friendly, recyclable packaging materials (recycled paper, kraft paper, greyboard, soy ink, jelly glue).

A rough estimate in 2024:

66.98 tons less use of chemical adhesive

53.28 tons less use of chemical ink

464 tons less use of paper

13260 less trees to be cut down

141100 tons less discharge of water

Vegan Collections
Recycling and reusing ocean garbage involves numerous processes such as collection, sorting, cleaning, shredding, and reshaping. Throughout the production process, no new plastic is added, and it meets the carbon emission standards set by the European Union. It has been certified by various environmental organizations, including but not limited to the Ocean Conservancy and The Ocean Cleanup.

Songmont's vegan collections made with recycled ocean waste diverted a significant amount of waste from landfills and incineration, thereby reducing greenhouse gas emissions. Their Luna collection, Song collection, and Drippy Tote bags now comes in vegan versions, and more vegan bags will be available in the new future.

History
In 2013, Song Fu designed her own work bag, an emerald green tote bag, and crafted by her mother Madam Fu, when she failed to find the perfect work bag in the market. The very first bag of the brand was born.

In 2015, as the brand grew, Madam Fu took on a new role, leading a team of talented elderly women, affectionately referred to as the "grannies", who share her dedication and passion for the craft. These women, even after retirement, continue to enrich their spare time by lending their expertise and skills to our creative process, imbuing each bag with a unique sense of warmth and personal touch.

In 2018, Song Fu dedicated fully to the brand Songmont and to build up a team, when her husband, Jie Wang, also joined the team.

In 2019, the signature Song collection was born, inspired by the framework of a swallow kite. Crafted with premium calfskin leather, the Song bag is designed in a classic and versatile basket shape with the perfect amount of softness and fullness.

In 2020, Songmont opened their very first flagship store in Beijing, and in the same year, Jie Wang gave the brand logo and visuals a makeover that were more minimal and elevated.

In 2021, Songmont exceeded 210 million RMB in sales and started the expansion in the Western world through the establishment of official online shop, Amazon stores, and New York office. In the same year, Songmont opened the second flagship store, located in the heart of Shanghai.

In 2023, marking the 10th anniversary, Songmont did a full elevation on the visuals and user experience, with the opening of a new lifestyle and creative space in Beijing and new physical stores in Nanjing, Beijing, and Chengdu. Songmont also hosted a 10th-anniversary art exhibition titled "Over the Mountains, Finding Pine". The exhibition curated significant moments from the brand's journey, with fun DIY craft activities and specially designed coffee drinks.

In 2024, Songmont has opened 8 physical stores and ships to over 90 countries, with over 2 million customers across 113 countries.

Stores and Locations
Breaking away from conventional shelving displays, Songmont not only continues the brand's imagery of "mountains" and "pines" but also incorporates natural landscapes and textures from different regions. By infusing natural textures, the brand aims to disrupt the monotony of artificial spaces and imbue them with a relaxed and comforting energy.

Songmont Space - Beijing

Bamboo Valley - Chengdu

High Mountain Mystical Pavilion - Beijing

Yuyuan Garden - Shanghai

Sea Carved Reef - Shenzhen

Ming City Wall - Nanjing

Shan and Song - Nanjing

Wind Caressing Valley - Shanghai

Riverstone Cave - Beijing

Brand Awards
2016 Collected by the London Initiation Exhibition in the United Kingdom

2022 China National Garment Association: Young Navigator Star Award

2022 WIM World Innovators Summit: World Innovation Award WIA2022

2023 Madman Creative Awards - Top Ten Art Designs

2023 36Kr: Future Consumer Forces - New Trend Brands