User:Alishajain63/sandbox

Richa Kar
 Richa Kar (age 34) is an Indian Entrepreneur known for founding lingerie e-commerce website Zivame. She is from Jamshedpur and is an MBA from Narsee Monjee Institute of Management Studies.

Career
After completing engineering from BITS, Pilani in 2002, Richa worked in the IT industry for a brief period. During the course of her work she always had an inclination towards understanding the way businesses operate. She decided to pursue her management studies in 2007 from Narsee Monjee Institute of Management Studies. She also worked briefly with a retail and tech firm for four-and-a-half years after her MBA.

Seed for her idea
Richa was working on an assignment to study a global lingerie brand. It got her thinking about lingerie as a category in India. She soon realised that the customer experience in the category is very poor in India. Right from unavailability of size options to presence of male sales executives, every single step of lingerie shopping posed a bottleneck for a woman. This made her think about starting a business in this sector.