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Karl Lagerfeld is known all over the world as a cutting-edge and iconic fashion designer. He is not just the creator of his own brand, Lagerfeld, but is also the creative director of Chanel and Fendi. His creative style and fashion ideas helps to broaden the fashion industry today, bringing about new trends. In 1938, Karl Lagerfeld was born in Hamburg, Germany. He recently died on February 19th, 2019 due to complications of pancreatic cancer. Karl was admitted into the American Hospital of Paris a day before his actual death, and died in the morning of February 19th. Karl’s career in the fashion industry was one that will always be remembered. His career took off in the year of 1954 where he won his first prize in a contest known as the International Wool Association. He competed in this contest with a simple sketch of a coat, which was later produced by Balmain, where he was offered to be Pierre Balmain’s assistant just at the age of seventeen. As the years went on, Karl Lagerfeld’s work did not go unnoticed. Between a twenty year time span, Karl had the opportunity to work with Fendi, Chloe, and Chanel. After his experience with these companies creating collaborations, perfume lines, and even being an art director, Karl went down a different path. In the year of 1984, Karl created his own fashion brand, KARL LAGERFELD. His fame brought him a lot of positive attention, and he shifted his attention to photography, where he started shooting for his own campaign and brand. Many of his images have been converted to art books which have been used in famous books in the literary field. In 1999, he decided to open up his own bookshop, 7L, which incorporated books specified for visual knowledge and photography. In 2004, he had the opportunity to be a part of an H&M collection involving 30 pieces. Karl Lagerfeld did not just excel in the fashion industry, but his visionary eye allowed him to become involved in interior designing. This aspect of his life included designing the theme of Chanel’s runway shows and even designing hotel suites located in Paris and Macau. Although, Karl Lagerfeld recently passed, his work will not go unnoticed. Throughout his life he received many awards and recollections. in 2008, Karl’s name was added to Le Petit Larousse Illustré, which is known as France’s most iconic dictionary. Karl Lagerfeld’s brand will forever live on in recognition of him and his legendary career. His brand is one that represents classic and contemporary influences. The style of his brand can be described as Parisian inspired styles mixed with Karl’s own rock-chic. His brand offers clothing and accessories for men and women, with other 100 plus stores and online access. Karl Lagerfeld took his imagination and transformed it into his own brand which allowed people of society to view his visual ability. “I design like I breathe, you don’t ask to breathe, it just happens.”