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== Environmentally friendly in Europe == In Europe, there are many different ways that companies are using environmentally friendly processes, eco-friendly labels, and overall changing guidelines to ensure that there is less harm being done to the environment and ecosystems while their products are being made. In Europe, for example, many companies are already using EMAS labels to show that their products are friendly.

Companies

Although these labels evidently help the environment, many companies in Europe make putting eco-labels on their products a top-priority since it can result to an increase in sales. For example, sales in certain products such as food tend to have more sales when there are eco-labels on these products. In Europe specifically, a study was conducted that shows a connection between eco-labels and the purchasing of fish. In the study, "Our results show a significant connection between the desire for eco-labeling and seafood features, especially the freshness of the fish, the geographical origin of the fish and the wild vs farmed origin of the fish". This analysis article shows that eco-labels are not only reflecting a positive impact on the environment when it comes to creating and preserving products, but also to increase more sales. Many companies can therefore use these consumer preferences to their advantage if they wish to receive more sales. However, not every country in Europe is in agreement on whether certain products, specifically fish, should have eco-labels. In the same analysis article, the following is mentioned: "Surprisingly, the country effect on the probability of accepting a fish eco-label is tricky to interpret. The countries with the highest level of eco-labeling acceptability are Belgium and France". According to the same analysis and statistics, France and Belgium are most likely of accepting these eco-labels. The hope of these same analyzers is for all countries in Europe to accept these labels, since these labels show proof of healthily-produced products that can't harm the consumer or the environment.

During Economy Crisis

Although many companies are striving for environmentally-friendly factories, productions and consumerisms, some companies are being less environmentally-friendly as well. However, not all companies are choosing to be less environmentally-friendly by choice, as there are many outside factors that can effect companies' decisions to go eco-friendly and use eco-labels (if legally able to use) as well. For instance, in 2015, many companies were subject to an economic crisis that effected many companies abilities to develop, produce, and sell products. As a result, many companies has to switch to alternative production methods, as stated in this study analysis, "Since the current economic crisis emerged, the priorities of business have changed and liquidity management has become one of the most important aspects to consider in each decision. Therefore, financial difficulties have forced firms to redefine their business and implement austerity plans as a unique alternative to survive. They have therefore reduced expenses". As a result of the financial crisis, many companies had to cut production costs. This therefore meant that many companies had to rely on production methods that were not environmentally-friendly at all in order to survive the crisis, even though many companies most likely did not favor these decisions.

In Europe, overall, there are many companies that are aiming for implementing eco-labels and environmentally-safe and friendly procedures into the productions of their products. Not only does this keep the environment safe, but it also ensures that products are safe and that consumers will be safe when consuming certain products, such as food, electricity, and more. Although not every country in Europe may currently agree with the additions of eco-labels to products, there has been a steady increase of implementing these labels over the course of the last 20 years. Plus, although there may also be crises that can occur in Europe that can result in companies shifting away from environmentally-friendly procedures for a while, it does not particularly mean that companies don't not stand for environmentally-safe productions, since many companies only shift away as a means of surviving the crisis. Overall, Europe is implementing many ways to stay environmentally-safe that is slowly being enforced overtime, which have many results for the environment as well as sales.