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Nocibé is a French company dedicated to cosmetics and perfume. It was created in 1984 in Lille by Daniel Vercamer and became a subsidiary of the German group Douglas Holding in 2014.

History
The chain Nocibé was created in 1984 by Daniel Vercamer. Its name is directly inspired by Nosy Be, an island in Madagascar known for the production of ylang-ylang flower, one of the main components of perfume. The first store opens in November 1984 in Molinel street 114 in Lille in an old space owned by the Vercamer group. The Vercamer group is established in 1924 by Daniel Vercamer's grandfather who sold self care products and went on selling perfumes in 1936. Motivated by the boom of mass distribution, Daniel and his wife Martine are determined to democratize luxury products. Their items are much cheaper than those of the competition. Subsequently, the brand expands its stores in the North of France in Petite-Forêt, Arras, Tourcoing, Noyelles-Godault, Dunkirk and Leers. Their administrative office is now taking up too much space which leads the crew to move to the Amiens street.

From the moment it is introduced to the second stock exchange in 1997, Nocibé manages to buy 65 businesses in 3 years time. The first one is Beauty Shop in the South-West of France, then other stores like Baiser sauvage, Process Blue, HLL Paris Rive Droite and Isabelle Atkins followed. In 1998, Nocibé joines forces with the Dutch group Kruidvat.

In 2002, Bridge Point buys the Nocibé Holding Group and sells its shares to the investment funds of Charterhouse in 2006. In 2004, Daniel Vercamer steps away from presidency and gives the job to Xavier Duras, his general director who then got replaced by Isabelle Parize in 2011.

In February 2014, Douglas Holding purchases the Nocibé group for an unknown amount. Douglas becomes the second perfume retailer after Sephora and owns 650 stores.

In May 2015, Nocibé releases a new project : personalized perfumes which had never been done before in France. 3 years later, the brand includes para-pharmacy products into its online store and in a few physical stores.

In 2018, Nocibé offers a range of para-pharmacy products.

At the end of February 2019, the brand's chief marketing officer insults the French stand-up comedian Yassine Belattar on Twitter, calling him an "islamic rot". On February 28th on the same social media, Nocibé announces in a press release it no longer works with its employee describing his arguments are "not reflecting the values of what the society stands for" and that his comments were meant to be kept private. A few hours later, the brand announces it has dismissed their chief marketing officer.

Organisation and network
In Octobre 2018, the brand owns 493 buildings (stores and warehouses). The group (and its franchised) claims it has 15 million customers in stores, 35 million visitors online, 610 points of sale and 392 beauty salons.

Sponsoring
In 2004, Nocibé becomes the official partner of the French Swimming Federation. The Team Nocibé includes 4 athletes : Virginie Dedieu, Laure Thibaud, Malia Metella and Hugues Duboscq.