User:Alymad18/sandbox

Augmented Reality article's section on Retail contains little information about how it works, who uses it, and why it's used.

Augmented Reality technology is used by companies by allowing potential consumers to view their products in their homes before purchasing them.

https://www.sciencedirect.com/science/article/pii/S0040162516304243 this article talks about the benefits of companies' customers utilizing AR at home and in stores. It cites studies that show an increase in companies' abilities to influence customer engagement. It also provides statistics on available AR retail apps. The article also provides consumer feedback to the apps available.

https://www.retaildive.com/news/how-neiman-marcus-is-turning-technology-innovation-into-a-core-value/436590/

paraphrase: Retailers such as IKEA, JC Penney, Bloomingdale's, Neiman Marcus, and Cimagine use AR to help consumers decide what they would like to purchase. IKEA released an app in 2017 that allows consumers to place furniture in their rooms before purchasing anything. JC Penney, and Bloomingdale's use "virtual dressing rooms" that allow customers to see themselves in clothes without actually having to try them on. Neiman Marcus provides customers with the "memory mirror" that allows customers look at their outfit in a 360 degree view.

https://www.forbes.com/sites/rachelarthur/2017/10/31/augmented-reality-is-set-to-transform-fashion-and-retail/#364c701b3151 this is an article from Forbes that describes how companies are using AR and which companies are using it.

paraphrase: Wayfair, Anthropologie, and Houzz also use the same form of AR as IKEA. L'Oreal, Sephora, Charlotte Tilbury, and Rimmel give consumers the ability to test makeup on themselves with AR apps.

Draft:

Retail[edit]
'''Augmented reality is becoming more frequently used for online advertising. Retailers offer the ability to upload a picture on their website and "try on" various clothes which is overlaid on the picture. Even further, companies such as Bodymetrics install dressing booths in department stores that offer full-body scanning. These booths render a 3-D model of the user, allowing the consumers to view different outfits on themselves without the need of physically changing clothes.'''  For example, JC Penney and Bloomingdale's use "virtual dressing rooms" that allow customers to see themselves in clothes without trying them on. Another store that uses AR to market clothing to its customers is Neiman Marcus. Neiman Marcus offers consumers the ability to see their outfits in a 360 degree view with their "memory mirror". AR technology is also used by furniture retailers such as IKEA, Houzz, and Wayfair. These retailers offer apps that allow consumers to view their products in their home prior to purchasing anything. Makeup stores like L'Oreal, Sephora, Charlotte Tilbury, and Rimmel also have apps that utilize AR. These apps allow consumers to see how the makeup will look on them. According to Greg Jones, director of AR and VR at Google, augmented reality is going to "reconnect physical and digital retail."