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History of Mass Consumption in America
The idea of mass consumption, and the idea of a "throw-away society", largely began after the end of World War Two. In a stark difference to before the war, by some, thrifting became thought of as being "Un-American" and convenience goods that cut down on chores quickly became the new normal. During World War Two, the United States implemented Rationing, which was closely followed by much of the American population; the concept of following these strict regulations was held strong with the idea that once the war ended then there would be many lavish goods for the American people to consume. Once the war ended, manufactures held true to those sentiments put out during the war. This is when American society saw a large increase in what helped America become a "Throw-away Society", when the term was first coined by Life Magazine, it was used in a positive manor; one that depicted a life that was easier and still economically for the the home's caretaker.