User:Americasroof/StorefrontBacktalk

StorefrontBacktalk is a news site reporting on information technology at retail stores -- particularly big box stores.

The site was registered on March 26, 2006, by its founder Evan Schuman in Whippany, New Jersey. . Among his previous experience included news editor at TechWeb and reporting at The Daily Record in Parsippany, New Jersey, The New Jersey Herald, The New York Times and United Press International.

The website sends a newsletter to 50,000 subscribers.

It has a weekly column "Retail Realities" on the website of CBS News.