User:Amiaheroyet/sandboxHITCFestival

Head in the Clouds Festival is an annual music festival organized by 88rising. The lineup feature musical artists across the Asian diaspora.

Background
In 2015, Jaeson Ma and Sean Miyashiro founded 88rising   as a music collective and management company geared towards representing artists from the Asian disapora. Over two years, they began managing a small stable of Asian rappers focused on forming a hip hop collective, with their first performance taking place in 2017 in Los Angeles with Rich Brian, Joji, and Keith Ape all performing live and the Higher Brothers streaming from Chengdu. The collective embarked on a Double Happiness tour in February 2018, cementing the demand for Asian rap performances in the United States

2018
On September 22, 2018, 88rising presented its inaugural Head In The Clouds Festival at the Los Angeles State Historic Park. The lineup included acts based in North America and Asia including Rich Brian, Joji, Keith Ape, Niki, Higher Brothers, Dumbfoundead, among others. . Japanese rapped Kohh made their debut United States performance.

2019
On August 17, 2019, 88rising held their 2nd annual Head in the Clouds music festival again at Los Angeles State Historic Park. The lineup include the return of. Rich Brian, Joji, Higher Brothers, Niki, and Dumbfounded. The festival also included artists established in the South Korean music industry, including iKON, Jackson Wang, and DPR Live Local food festival organizer 626 Night Market coordinated food offering. Outlets began referring to the festival as the "Asian Coachella".

2020
88rising had planned for the 2020 Head in the Clouds festival to take place in the JIExpo Kemayoran of Jakarta, Indonesia on March, with a lineup including DAY6, Chung Ha as well as label members, Rich Brian, Niki, Joji, Higher Brothers, Stephanie Poetri, August08, and Dumbfoundead. It was eventually canceled due to the COVID-19 pandemic. In its place, 88rising held a free online concert called the Asia Rising Forever festival to raise charitable funds for the purpose of combatting the raise of anti-Asian sentiment.

2021
For 2021, 88rising they would return to live audiences and hold the festival over the weekend of November 6 and 7 at Brookside at the Rose Bowl. It would be organized by Goldenvoice, the promoters for Coachella. The lineup included Saweetie, CL, Japanese Breakfast, Beabadoobee, Umi, the Linda Lindas, aeJ, Joji, Niki, and Rich Brian