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Linguistic anthropology is the interdisciplinary study of how language influences social life. It is a branch of anthropology that originated from the endeavor to document endangered languages, and has grown over the past century to encompass most aspects of language structure and use.

Linguistic anthropology explores how language shapes communication, forms social identity and group membership, organizes large-scale cultural beliefs and ideologies, and develops a common cultural representation of natural and social worlds.

Historical development
Linguistic anthropology emerged from the development of three distinct paradigms.These paradigms set the ways of approaching linguistic anthropology: the first, now known as "anthropological linguistics," focuses on the documentation of languages; the second, known as "linguistic anthropology," engages in theoretical studies of language use; the third, developed over the past two or three decades, studies issues from other sub-fields of anthropology with linguistic tactics. Though they developed sequentially, all three paradigms are still practiced today.

First Paradigm: Anthropological linguistics
The first paradigm is known as anthropological linguistics. The field is devoted to themes unique to the sub-discipline: documentation of languages that were then seen as doomed to extinction, with special focus on the languages of native North American tribes. It is also the paradigm most focused on linguistics. The themes include:


 * Grammatical description,
 * Typological classification and
 * Linguistic relativity

Second Paradigm: Linguistic anthropology
The second paradigm can be marked by the switch from anthropological linguistics to linguistic anthropology, signalling a more anthropological focus on the study. This term was coined by Dell Hymes, who was also responsible for the idea of ethnography of communication. This term was Hymes' vision for the future of linguistic anthropology, where language would be studied in the context of the situation, and relative to the community speaking it. This new era would involve many of the new technological developments, such as mechanical recording.

Hymes had many revolutionary contributions to linguistic anthropology, the first of which was a new unit of analysis. Unlike the first paradigm, which focused on linguistic tools like measuring of phonemes and morphemes, the second paradigm's unit of analysis was the "speech event". A speech event is an event defined by speech occurring during it (ex. a lecture, debate). This is different from a speech situation, where speech could possibly occur (ex. dinner). Hymes also pioneered a linguistic anthropological approach to ethnopoetics. Hymes had hoped that this paradigm would link linguistic anthropology more to anthropology. However, Hymes' ambition backfired as the second paradigm marked a distancing of the sub-discipline from the rest of anthropology.

Third Paradigm: Anthropological issues studied via linguistic methods and data
The third paradigm, which began in the late 1980's, refocused on anthropology by providing a linguistic approach to anthropological issues. Rather than focusing on exploring language, third paradigm anthropologists focus on studying culture with linguistic tools. Themes include:


 * investigations of personal and social identities
 * shared ideologies
 * construction of narrative in interactions among individuals

Furthermore, like how the second paradigm made use of new technology in it's studies, the third paradigm heavily includes use of video documentation to support research.

Areas of interest
Contemporary linguistic anthropology continues research in all three of the paradigms described above: documentation of languages, study of language through context, and study of identity through linguistic means. The third paradigm, the study of anthropological issues, is a particularly rich area of study for current linguistic anthropologists.

Identity and intersubjectivity
A great deal of work in linguistic anthropology investigates questions of sociocultural identity linguistically and discursively. Linguistic anthropologist Don Kulick has done so in relation to identity, for example, in a series of settings, first in a village called Gapun in Papua New Guinea. He explored how the use of two languages with and around children in Gapun village: the traditional language (Taiap), not spoken anywhere but in their own village and thus primordially "indexical" of (or pointing to) Gapuner identity, and Tok Pisin, the widely circulating official language of New Guinea. To speak the Taiap language is associated with one identity: not only local but "Backward" and also an identity based on the display of *hed* (personal autonomy). To speak Tok Pisin is to index a modern, Christian (Catholic) identity, based not on *hed* but on *save*, an identity linked with the will and the skill to cooperate. In later work, Kulick demonstrates that certain loud speech performances in Brazil called *um escândalo*, Brazilian travesti (roughly, 'transvestite') sex workers shame clients. The travesti community, the argument goes, ends up at least making a powerful attempt to transcend the shame the larger Brazilian public might try to foist off on them, again by loud public discourse and other modes of performance.

In addition, scholars such as Émile Benveniste, Mary Bucholtz and Kira Hall Benjamin Lee , Paul Kockelman , and Stanton Wortham (among many others) have contributed to understandings of identity as "intersubjectivity" by examining the ways it is discursively constructed.

Socialization
In a series of studies, linguistic anthropologists Elinor Ochs and Bambi Schieffelin addressed the anthropological topic of socialization (the process by which infants, children, and foreigners become members of a community, learning to participate in its culture), using linguistic and other ethnographic methods. They discovered that the processes of enculturation and socialization do not occur apart from the process of language acquisition, but that children acquire language and culture together in what amounts to an integrated process. Ochs and Schieffelin demonstrated that baby talk is not universal, that the direction of adaptation (whether the child is made to adapt to the ongoing situation of speech around it or vice versa) was a variable that correlated, for example, with the direction it was held vis-à-vis a caregiver's body. In many societies caregivers hold a child facing outward so as to orient it to a network of kin whom it must learn to recognize early in life.

Ochs and Schieffelin demonstrated that members of all societies socialize children both to and through the use of language. Ochs and Schieffelin uncovered how, through naturally occurring stories told during dinners in white middle class households in Southern California, both mothers and fathers participated in replicating male dominance (the "father knows best" syndrome) by the distribution of participant roles such as protagonist (often a child but sometimes mother and almost never the father) and "problematizer" (often the father, who raised uncomfortable questions or challenged the competence of the protagonist). When mothers collaborated with children to get their stories told, they unwittingly set themselves up to be subject to this process.

Schieffelin's more recent research has uncovered the socializing role of pastors and other fairly new Bosavi converts in the Southern Highlands, Papua New Guinea community she studies. Pastors have introduced new ways of conveying knowledge, new linguistic epistemic markers —and new ways of speaking about time. And they have struggled with and largely resisted those parts of the Bible that speak of being able to know the inner states of others (e.g. the gospel of Mark, chapter 2, verses 6-8).

Ideologies
In a third example of the current (third) paradigm, since Roman Jakobson's student Michael Silverstein opened the way, there has been an efflorescence of work done by linguistic anthropologists on the major anthropological theme of ideologies, —in this case "language ideologies", sometimes defined as "shared bodies of commonsense notions about the nature of language in the world." Silverstein has demonstrated that these ideologies are not mere false consciousness but actually influence the evolution of linguistic structures, including the dropping of "thee" and "thou" from everyday English usage. Woolard, in her overview of "code switching", or the systematic practice of alternating linguistic varieties within a conversation or even a single utterance, finds the underlying question anthropologists ask of the practice—Why do they do that?—reflects a dominant linguistic ideology. It is the ideology that people should "really" be monoglot and efficiently targeted toward referential clarity rather than diverting themselves with the messiness of multiple varieties in play at a single time.

Much research on linguistic ideologies probes subtler influences on language, such as the pull exerted on Tewa, a Kiowa-Tanoan language spoken in certain New Mexican pueblos and on the Hopi Reservation in Arizona, by "kiva speech", discussed in the next section.

Other linguists have carried out research in the areas of language contact, language endangerment, and 'English as a global language'. For instance, Indian linguist Braj Kachru investigated local varieties of English in South Asia, the ways in which English functions as a lingua franca among multicultural groups in India. British linguist David Crystal has contributed to investigations of language death attention to the effects of cultural assimilation resulting in the spread of one dominant language in situations of colonialism.

Social space
In a final example of this third paradigm, a group of linguistic anthropologists have done very creative work on the idea of social space. Duranti published a groundbreaking article on Samoan greetings and their use and transformation of social space. Before that, Indonesianist Joseph Errington, making use of earlier work by Indonesianists not necessarily concerned with language issues per se, brought linguistic anthropological methods (and semiotic theory) to bear on the notion of the exemplary center, the center of political and ritual power from which emanated exemplary behavior. Errington demonstrated how the Javanese *priyayi*, whose ancestors served at the Javanese royal courts, became emissaries, so to speak, long after those courts had ceased to exist, representing throughout Java the highest example of "refined speech." The work of Joel Kuipers develops this theme vis-a-vis the island of Sumba, Indonesia. And, even though it pertains to Tewa Indians in Arizona rather than Indonesians, Paul Kroskrity's argument that speech forms originating in the Tewa kiva (or underground ceremonial space) forms the dominant model for all Tewa speech can be seen as a direct parallel.

Silverstein tries to find the maximum theoretical significance and applicability in this idea of exemplary centers. He feels, in fact, that the exemplary center idea is one of linguistic anthropology's three most important findings. He generalizes the notion thus, arguing "there are wider-scale institutional 'orders of interactionality,' historically contingent yet structured. Within such large-scale, macrosocial orders, in-effect ritual centers of semiosis come to exert a structuring, value-conferring influence on any particular event of discursive interaction with respect to the meanings and significance of the verbal and other semiotic forms used in it." Current approaches to such classic anthropological topics as ritual by linguistic anthropologists emphasize not static linguistic structures but the unfolding in realtime of a "'hypertrophic' set of parallel orders of iconicity and indexicality that seem to cause the ritual to create its own sacred space through what appears, often, to be the magic of textual and nontextual metricalizations, synchronized."

Race, Class, and Gender
Addressing the broad central concerns of the subfield and drawing from its core theories, many scholars focus on the intersections of language and the particularly salient social constructs of race (and ethnicity), class, and gender (and sexuality). These works generally consider the roles of social structures (e.g., ideologies and institutions) related to race, class, and gender (e.g., marriage, labor, pop culture, education) in terms of their constructions and in terms of individuals' lived experiences. A short list of linguistic anthropological texts that address these topics follows:

Race and ethnicity:

 * Bucholtz, Mary. 2001. “The Whiteness of Nerds: Superstandard English and Racial Markedness.” Journal of Linguistic Anthropology 11 (1): 84–100. https://doi.org/10.1525/jlin.2001.11.1.84.
 * Bucholtz, Mary. 2010. White Kids: Language, Race, and Styles of Youth Identity. Cambridge University Press.
 * Davis, Jenny L. 2018. Talking Indian: Identity and Language Revitalization in the Chickasaw Renaissance. University of Arizona Press.
 * Hill, Jane H. 1998. “Language, Race, and White Public Space.” American Anthropologist 100 (3): 680–89. https://doi.org/10.1525/aa.1998.100.3.680.
 * Dick, H. 2011. “Making Immigrants Illegal in Small-Town USA.” Journal of Linguistic Anthropology. 21(S1):E35-E55.
 * Hill, Jane H. 2008. The Everyday Language of White Racism. Wiley-Blackwell.
 * García-Sánchez, Inmaculada M. 2014. Language and Muslim Immigrant Childhoods: The Politics of Belonging. John Wiley & Sons.
 * Ibrahim, Awad. 2014. The Rhizome of Blackness: A Critical Ethnography of Hip-Hop Culture, Language, Identity, and the Politics of Becoming. 1 edition. New York: Peter Lang Publishing Inc.
 * Rickford, John R. 2016. Raciolinguistics: How Language Shapes Our Ideas about Race. Oxford University Press.
 * Spears, Arthur Kean. 1999. Race and Ideology: Language, Symbolism, and Popular Culture. Wayne State University Press.
 * Urciuoli, Bonnie. 2013. Exposing Prejudice: Puerto Rican Experiences of Language, Race, and Class. Waveland Press.
 * Wirtz, Kristina. 2011. “Cuban Performances of Blackness as the Timeless Past Still Among Us.” Journal of Linguistic Anthropology. 21(S1):E11-E34.

Class:

 * Fox, Aaron A. 2004. Real Country: Music and Language in Working-Class Culture. Duke University Press.
 * Shankar, Shalini. 2008. Desi Land: Teen Culture, Class, and Success in Silicon Valley. Duke University Press.
 * Nakassis, Constantine V. 2016. Doing Style: Youth and Mass Mediation in South India. University of Chicago Press.

Gender and sexuality:

 * Bucholtz, Mary. 1999. ""Why be normal?": Language and Identity Practices in a Community of Nerd Girls". Language in Society. 28 (2): 207–210.
 * Fader, Ayala. 2009. Mitzvah Girls: Bringing Up the Next Generation of Hasidic Jews in Brooklyn. Princeton University Press.
 * Gaudio, Rudolf Pell. 2011. Allah Made Us: Sexual Outlaws in an Islamic African City. John Wiley & Sons.
 * Hall, Kira, and Mary Bucholtz. 1995. Gender Articulated: Language and the Socially Constructed Self. New York: Routledge.
 * Jacobs-Huey, Lanita. 2006. From the Kitchen to the Parlor: Language and Becoming in African American Women’s Hair Care. Oxford University Press.
 * Kulick, Don. 2000. “Gay and Lesbian Language.” Annual Review of Anthropology 29 (1): 243–85. https://doi.org/10.1146/annurev.anthro.29.1.243.
 * Kulick, Don. 2008. “Gender Politics.” Men and Masculinities 11 (2): 186–92. https://doi.org/10.1177/1097184X08315098.
 * Kulick, Don. 1997. “The Gender of Brazilian Transgendered Prostitutes.” American Anthropologist 99 (3): 574–85.
 * Livia, Anna, and Kira Hall. 1997. Queerly Phrased: Language, Gender, and Sexuality. Oxford University Press.
 * Manalansan, Martin F. IV. "’Performing’ the Filipino Gay Experiences in America: Linguistic Strategies in a Transnational Context." Beyond the Lavender Lexicon: Authenticity, Imagination and Appropriation in Lesbian and Gay Language. Ed. William L Leap. New York: Gordon and Breach, 1997. 249–266
 * Mendoza-Denton, Norma. 2014. Homegirls: Language and Cultural Practice Among Latina Youth Gangs. John Wiley & Sons.
 * Rampton, Ben. 1995. Crossing: Language and Ethnicity Among Adolescents. Longman.
 * Zimman, Lal, Jenny Davis, and Joshua Raclaw. 2014. Queer Excursions: Retheorizing Binaries in Language, Gender, and Sexuality. Oxford University Press.