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Anand Kripalu (born 2nd October 1958) is an Indian business executive. He is the Managing Director and Chief Executive Officer (CEO) of United Spirits Limited (USL) [1], India’s largest alcohol beverage company and a group company of Diageo plc [2], the global leader in alcohol beverages. Anand is also a member of Diageo's Executive Committee. USL is listed on the Bombay Stock Exchange and National Stock Exchange and features on the BSE 100 [3] and NSE 100 [4] lists. A veteran of the FMCG industry, Anand has over three decades of management and marketing experience working across Asia and Africa. Early Life and Education: Anand was born in New Delhi, India in 2nd October 1958 to Brig (Retd) Thirumalachar and Ammanni Kripalu. His father was with the Indian Army and hence the family lived in various parts of the country. Anand completed his higher secondary education and the Indian School Certificate from La Martiniere College, Lucknow [5]. He has a Bachelor’s Degree in Electronics from the Indian Institute of Technology (IIT), Madras [6] and a Master’s in Business Administration from the Indian Institute of Management (IIM), Kolkata [7]. He has also completed an Advanced Management Programme from Wharton Business School, USA. Career: Current: In October 2013, Anand was appointed President, Diageo India and CEO-Designate, United Spirits [8]. He took over as Chief Executive Officer (CEO) of United Spirits in May 2014 [9], and was later appointed to the Board of Directors. His current title is Managing Director and Chief Executive Director. He is also a member of the Global Executive Committee of Diageo plc.[10], Diageo’s parent company, headquartered in London. Diageo has a 54.8% shareholding in United Spirits, making it a subsidiary of Diageo.

In 2015, Anand led the integration of USL with Diageo India [11] creating a single operating entity [12] combining Diageo’s envious range of iconic global brands with USL’s strong market-leading position,  portfolio of multi-million case domestic brands and strong distribution network. A new vision [13] was crafted for USL - to become the best performing, most trusted and respected consumer products company in India, and the company unveiled its 5 point strategic plan. Under Anand’s leadership since 2014, the organisation has been restructured for growth, debt has been reduced significantly, and USL’s performance in its target Prestige and above categories has been on a strong growth trajectory. A new Code of Business Conduct, in line with global standards, has also been introduced. Anand strongly believes that businesses must have a purpose beyond profit, and that businesses must create shared value for all its stakeholders – employees, shareholders, and communities. Under his guidance, USL has made significant investments in Road Safety, Women’s Empowerment and the Environment.

Cadbury-Kraft-Mondelez: 2005 to 2013 Anand worked with the Cadbury-Kraft-Mondelez group from 2005 to 2013. In his last position as Managing Director & President India and South Asia, Mondelez International,[20]. Anand played a key role in leading Mondelez in India after the Cadbury acquisition by Kraft. He joined the Cadbury India business at the end of 2005 as Managing Director – Indian Sub-Continent[21] and was subsequently appointed as President – Cadbury Asia in October 2008. He presided over eight years of continuous industry leading growth and helped the business earn the status as one of India’s Most Admired Companies in 2012 [22] and #3 Most Admired FMCG Company in 2012 [23].

Unilever: 1983 to 2005 Anand worked with Unilever for 22 years [24]. He joined Unilever in 1983 through the erstwhile Indian division of Chesebrough Ponds and went on to hold several key positions in Sales and Marketing. He set up the Dental Innovation Centre at Mumbai, was Head of Market Research, Head of Marketing for the Laundry category for India and the Central Asia Middle East Region, and General Manager – Sales & Customer Development for the Detergent business. In his final role as Managing Director for Unilever’s East Africa operations [25], Anand turned around a loss making business to deliver double-digit growth.

Personal Life: Anand is married to Sukanya Kripalu [26], a marketing and management professional, who he met when they were classmates at IIM, Kolkata. Sukanya is on the board of UltraTech Cement Limited [27], Aditya Birla Fashion & Retail Ltd (formerly known as Pantaloons), and Huhtamaki PPL Limited. They have two children Saurav Kripalu and Abhinav Kripalu.

Other Positions: CURRENT: Anand is on the Board of Marico Ltd since 2007 He is Chairman of the Confederation of Indian Alcoholic Beverage Companies (CIABC) which is the alcohol industry’s leading trade body

FORMER In 2009-10, he was Chairman of CII’s National FMCG Committee He was also on the Managing Committee of the Bombay Chamber of Commerce and Industry and a member of FICCI’s National Executive Committee.

References:

[1] http://www.unitedspirits.in/aboutus.aspx# [2] http://www.diageo.com/en-row/newsmedia/Pages/resource.aspx?resourceid=2278 [3] http://money.rediff.com/money/jsp/market_cap.jsp [4] https://www.nseindia.com/products/content/equities/indices/nifty_100.htm [5] http://www.lamartinierelucknow.org/alumnus-records [6] https://iitm.almaconnect.com/alumni/company/cadbury-india-limited [7] https://www.iimcal.ac.in/mr-anand-kripalu [8] http://www.livemint.com/Companies/bM8Gpw1v2UBSXn2fDPSwtN/Anand-Kripalu-to-take-the-reins-at-United-Spirits-in-October.html [9] http://timesofindia.indiatimes.com/business/india-business/United-Spirits-appoints-Anand-Kripalu-as-CEO/articleshow/34428533.cms [10] http://www.diageo.com/en-row/newsmedia/Pages/resource.aspx?resourceid=2300 [11] http://www.livemint.com/Companies/l9MvroVdXKIFZMrkvlMUFL/USL-may-complete-Diageo-integration-in-six-months.html [12] http://www.thehindubusinessline.com/companies/we-will-continue-to-build-our-power-brands-says-usl-chief/article6708736.ece [13] http://www.unitedspirits.in/aboutus.aspx?val=second [14] http://in.reuters.com/article/unitedspirits-brands-idINKCN0SM1W320151028 [15] http://www.indiainfoline.com/article/print/news-top-story/nitin-gadkari-unveils-phase-ii-of-united-spirits-road-to-safety-programme-116011400524_1.html [16] http://sites.ndtv.com/roadsafety/ [17] http://timesofindia.indiatimes.com/sports/off-the-field/Virat-Kohli-promotes-responsible-drinking/articleshow/49660342.cms [18] http://www.unitedspirits.in/news-media.aspx [19] http://articles.economictimes.indiatimes.com/2015-06-25/news/63831171_1_indian-women-second-phase-employed-women [20] http://www.forbesindia.com/blog/business-strategy/a-new-role-for-anand-kripalu/ [21] http://www.thehindubusinessline.com/todays-paper/tp-brandline/cadburys-new-face/article1758382.ece [22] http://www.haygroup.com/downloads/in/India%20Most%20Admired%20Companies.pdf [23] http://www.haygroup.com/downloads/in/India%20Most%20Admired%20Companies.pdf [24] https://iitm.almaconnect.com/alumni/company/hindustan-unilever-limited-unilever-india [25] http://allafrica.com/stories/200411080099.html [26] https://www.linkedin.com/in/sukanya-kripalu-87b3985 [27] http://www.ultratechcement.com/UltratechSimple.aspx?PageId=138&id=6