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Gladys Amanda Reichard (born 17 July 1893 at Bangor, Pennsylvania; died 25 July 1955 at Flagstaff, Arizona) was an American anthropologist and linguist. She is considered one of the most important women to have studied Native American languages and cultures in the first half of the twentieth century. She is best known for her studies of three different Native American languages: Wiyot, Coeur d'Alene and Navajo. Reichard was concerned with understanding language variation, and with connections between linguistic principles and underpinnings of religion, culture and context.

Biography
Reichard received her bachelor's degree from Swarthmore College in 1919 and her master's degree from the same institution in 1920. She started fieldwork on Wiyot in 1922 under the supervision of A.L. Kroeber of the University of California-Berkeley. Reichard attended Columbia University for her PhD, which she earned in 1925 for her grammar of Wiyot, written under Franz Boas. Reichard's fieldwork on Wiyot was undertaken in 1922-23 and resulted in the publication of Wiyot Grammar and Texts in 1925.

In 1923, she took up a position as Instructor in Anthropology at Barnard College. In the same year, she made began doing fieldwork on Navajo with Pliny Earle Goddard, and she returned to this work for several summers. After Goddard's death in 1928, Reichard spent her summers living in a Navajo household, learning to weave, tend sheep and participate in the daily life of a Navajo woman. Eventually she became a speaker of Navajo, an accomplishment that is connected to her major works on the language and culture.

Her work on Coeur d'Alene was undertaken during visits to Tekoa, Washington, in 1927 and 1929. She worked with a small group of speakers, three of whom were members of the Nicodemus family - Dorthy Nicodemus, Julia Antelope Nicodemus, and Lawrence Nicodemus, who was Dorthy's grandson. Julia was Riechard's primary translator and interpreter within the group, which also included master storyteller Tom Miyal. Lawrence Nicodemus, who later came to Columbia University to work with Reichard, went on to develop a practical writing system for Coeur d'Alene, and to publish a root dictionary, a reference grammar, and several textbooks on the language.

She returned to work with Navajo during the middle 1930s and continued until the early 1950s. She started a Navajo school in which she worked with students to develop a practical orthography for the Navajo language. During the 1940s, she undertook a broader analysis of Navajo language, belief system, and religious practice which culminated in the two volume study, Navaho Religion, published in 1950 by the Bollingen Foundation. An extensive collection of her notes on Navajo ethnology and language is held by the Museum of Northern Arizona.

Reichard was made full professor at Barnard in 1951 and remained there until her death in 1955. This was for many years the only Department of Anthropology at an undergraduate women's college, and a number of women anthropologists were trained by her.

Conflicts with Sapir and Colleagues
As documented by Julia Falk, Reichard's work on Navajo in particular was the subject of conflict with other scholars at the time, particularly Edward Sapir and Harry Hoijer, and as a result has not been as often cited as theirs. The conflicts centered around Reichard's scholarly interests, her work style, and her status as a woman working in a linguistic territory claimed by men.

Reichard's scholarly interests centered around the interrelationships of language, culture, religion and art, and she was attentive to the role of language variation in her work. These interests put her at odds with the emerging Sapir school, which focused much more intently on issues of historical reconstruction of language groups, and on a particular approach to the structural analysis of language. Reichard was not interested in historical reconstruction, and expressed impatience with Sapir's attentiveness to the so-called 'phonemic principle'. Reichard's transcriptions were therefore virtually always narrow phonetic transcriptions, and they reflected individual differences in speaker pronunciations. Sapir, and later his student Hoijer, interpreted these irregularities as 'errors', and used them to undermine the credibility of Reichard's work Sapir and his students were particularly committed to the analysis of sound systems of language based on Sapir's 'phonemic principle', but Reichard was skeptical of the value of that approach, and its increasing influence in the field.

Reichard's work style was immersive, painstaking and detailed. In her work on Coeur d'Alene and Navajo in particular, she spent significant time working with speakers' of the languages in their family homes - often collaborating with speakers in both language collection and linguistic analysis. Her co-author Adolph Bitanny was a Navajo speaker who worked with Reichard in the Hogan School she established during her time in Navajo country. She discusses the Hogan School approach in the fictionalized work 'Dezba, Woman of the Desert', where she also reflects on the experiences Navajo speakers had with other educational institutions.

Major Works
Reichard published a variety of works relating to anthropology, linguistics, comparative religion and ethnography of art.

1925ː Wiyot Grammar and Texts

1928ː Social Life of the Navajo Indians with Some Attention to Minor Ceremonies.

1932ː Melanesian Design (2 volumes)

1934ː Spider Womanː  A story of Navajo Weavers and Chanters

1936ː Navajo Shepherd and Weaver

1938ː Coeur d'Alene, in Handbook of American Indian Languages

1939ː Dezba, Woman of the Desert

1939ː Navajo Medicine Manː Sandpaintings and Legends of Miguelito

1939ː Stemlist of the Coeur d'Alene Language

1940ː Agentive and Causative Elements in Navajo (co-authored with Adolph Bitanny)

1944ː The Story of the Navajo Hail Chant

1945ː Composition and Symbolism of the Coeur d'Alene Verb Stem

1945ː Linguistic Diversity Among the Navaho Indians.

1947ː An Analysis of Coeur d'Alene Indian Myths

1948ː Significance of Aspiration in Navaho

1949ː The Character of the Navaho Verb Stem

1949ː Language and Syneshesia (co-authored with Roman Jakobson and Elizabeth Werth)

1950ː Navaho Religionː  A Study of Symbolism (2 volumes)

1951ː Navaho Grammar

1958-1960ː A Comparison of Five Salish Languages (in 6 parts)

Honors and Service
Reichard received a Guggenheim fellowship in 1926. Over the course of her career, she served as secretary for the American Ethnological Society, the American Folk-Lore Society, the Linguistic Circle of New York, and the American Association for the Advancement of Science.