User:AmyMaw/Jones Knowles Ritchie

Jones Knowles Ritchie (JKR) is a leading UK packaging design agency based in Camden, North London.

Philosophy
From the Jones Knowles Ritchie website :

“We think brands should project the things that make them different, rather than reflect the comfortable conventions of their categories. Getting seen is half the battle, but we believe great branding must also convey your unique character at a glance. That means it's not enough to express yourself engagingly, originally and in a way that can only come from you. To be truly charismatic, the art is in making it all look effortless...”

History
JKR was founded in 1990 by Joe Jones, Andy Knowles & Ian Ritchie, although Joe Jones has since left the company.

Notable Clients and Products
Diageo - Brands include Guinness, J&B, etc

Birdseye - Arctic Roll & Chicken Chargrills

Britvic - J2O & Drench

Premier Foods - Hovis

John West

Lloyds TSB

London Tea Co

Mars

Molton Brown

Scrumpy Jack

Silver Spoon

Spiezia Organic Skincare

St Edmunds

Scottish & Newcastle

Unilever - Flora

Kerry Foods - Cheestrings

Muller - Muller Rice

United Biscuits - Phileas Fogg

Awards & Agency Rank
Awards

2009

• The Natural & Organic Awards – Best Packaging Design – Spiezia Organics

2008

• DBA Effectiveness Awards – Molton Brown 2006 Christmas Boxes

• DBA Effectiveness Awards – Stella Artois Chalice Glass

2007

• DBA Effectiveness Awards – Silver – The London Tea Company

League Tables

2009

2nd in the Branding and Packaging category, 11th overall - Design Week Top 100 Design Groups

2008

2nd in the Branding and Packaging category, 9th overall - Design Week Top 100 Design Groups

2007

1st in the Branding and Packaging category, 6th overall - Design Week Top 100 Design Groups

2006

1st in the Branding and Packaging category, 2nd overall - Design Week Top 100 Design Groups

Design Gazette
Since January 2008, creative director Silas Amos has been producing a daily blog, the JKR design gazette [], offering "Topical and design literate thinking for marketeers."