User:AnaHelge/Evaluate an Article

Which article are you evaluating?
Gymshark

Why you have chosen this article to evaluate?
As I'm a watcher of the fitness TikTok community, I have seen how strong Gymshark is in their growth over the years. But I also see the sense of community outside of their website, the article is outdated with last information talking about 2021. The recently launched interactive community events called Lift- (what ever city they're in) like in February they did Lift Miami. I also think that there can be pictures added into this article and their partnerships. With these lift events they have started partnerships with other companies that aren't mentioned in the article.

Evaluate the article
(Compose a detailed evaluation of the article here, considering each of the key aspects listed above. Consider the guiding questions, and check out the examples of what a useful Wikipedia article evaluation looks like.)

Lead Section: I think the lead section is okay, I think it can be updated to include their level of community and work with influencers as they were starting to work with influencers before "influence marketing" was talked about.

Content: The content is not up to date. As stated in why I've chosen this article I saw that dates for information stopped in 2021. There is so much growth the company has done since then, and also new things they have implemented that isn't mentioned in the article at all. There needs to be new and updated information about their market/ their brand worth. The listed followers on instagram is outdated by 1.4 million as well. There's no information of collaborations and partnerships that they have as well, which should be included.

A big thing is that Gymshark recently released a hijab for Muslim women that want to maintain their religious beliefs and work out. Giving sense they are big on diversify and inclusivity which isn't mentioned in the article either.

Tone and Balance: I think overall it is a pretty neutral tone. There's been some controversy in the past over diverse body sizes, so maybe a section of the backlash they've had in the past and how/what changes have been made as now they aren't receiving such backlash. I don't see any persuasion happening from the article just an overview of what the brand was and who created it.

Sources: Sources range from small news articles to Forbes lists, I would say to add and find stronger sources such as scholarly articles. Possibly one looking at the impact of influencer marketing as they were one of the first to do so and theres scholarly articles looking into it.

Organization / Writing Quality: Overall the article is nicely sectioned with what is there. There doesn't seem to be any spelling/grammar errors. But adding more sections like partnerships and expanding on the other sections would be helpful. There is a history section that needs to be extremely updated. Also maybe a section talking about influencer marketing as again they were one of the first to do so, so adding a section talking about that would be important.

Images and Media: The only photo on the cite is a picture of their headquarters, it says that its someones original work so I'm not 100% sure that it passes copyright as they could've lied. I think there needs to be more pictures added, for one when talking about diversity adding a picture of their hijab release or other inclusivity moments. Adding pictures of their lifting events to show the sense of community they have created beyond just clothes. Adding pictures of their actual stores over the headquarters.

Talk Page Discussion: I did see a discussion that a previous editor had actually worked for a brand reputation company so that raised concerns about content and biases. Someone also mentioned that there was a new director that hasn't been added to the article page either so that is something that should be included in the body of the history/background of what the company is.

Overall: Overall I think the article page is severely underdeveloped, it has a good start but hasn't been updated in so long that many things have changed and numerous things have been added into the company. The strength lies in the outline of the article, I think it flows nicely from each topic. I think a lot of work could be done to improve, adding pictures talking about diversity and their community they've built for one. Also adding how they were one of the firsts to do influencer marketing as they smartly used the power of social media to sky rocket their brand views and revenues.